DENTAL MEDICINE | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | BA4214 | ||||||||
Ders İsmi: | E-Business and Internet Marketing | ||||||||
Ders Yarıyılı: |
Spring Fall |
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Ders Kredileri: |
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Language of instruction: | English | ||||||||
Ders Koşulu: | |||||||||
Ders İş Deneyimini Gerektiriyor mu?: | No | ||||||||
Type of course: | Non-Departmental Elective | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Prof. Dr. ELİF OKAN | ||||||||
Course Lecturer(s): | |||||||||
Course Assistants: |
Course Objectives: | The purpose of the e-Business and Internet Marketing class is to give you a fundamental understanding about planning and managing of different marketing activities on the web. |
Course Content: | Topics include internet basics, digital marketing, webpage design, search engine optimization, social media usage, viral marketing. |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | Introduction to Internet Marketing | |
2) | History of the www, Internet Basics | |
3) | Digital Business Models | |
4) | Marketing Mix & Digital Media | |
5) | Services Industries at the www | |
6) | e- Commerce, Payments, Security, Legal and Ethical Issues | |
7) | Review | |
8) | Principles of Webpage Design | |
9) | Changing Rules of Marketing, Advertising and PR | |
10) | E-Mails, Spams, Types of Banner & Popup Advertising, Media Rich Advertising, Video Ads at Media Share Sites, Advertising Games | |
11) | Blogs, Microblogs, Forums, Wikies, Podcasting | |
12) | Search Engine Optimization | |
13) | Mobile Marketing | |
14) | The Future of e-Business |
Course Notes / Textbooks: | "Social Media Marketing", Melissa and Donald Barker & Nicholas Bormann, Cengage Learning, 2013. |
References: | eMarketing eXcellence, Dave Chaffey & PR Smith, Elsevier Publishing, 2009 |
Ders Öğrenme Kazanımları |
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Program Outcomes |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 15 |
Project | 1 | % 30 |
Midterms | 1 | % 25 |
Final | 1 | % 30 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 70 | |
PERCENTAGE OF FINAL WORK | % 30 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 41 |
Study Hours Out of Class | 15 | 71 |
Total Workload | 112 |