FOREIGN TRADE (TURKISH, DISTANCE EDUCATION)
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Ders Genel Tanıtım Bilgileri

Course Code:

BA3567

Ders İsmi:

Principles of Marketing

Ders Yarıyılı:

Spring
Fall

Ders Kredileri:

Theoretical	Practical	Credit	ECTS
3	0	3	5

Language of instruction:

English

Ders Koşulu:

Ders İş Deneyimini Gerektiriyor mu?:

Type of course:

Non-Departmental Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Prof. Dr. ELİF OKAN

Course Lecturer(s):

Dr. Öğr. Üyesi GÜLBERK GÜLTEKİN SALMAN
Prof. Dr. İPEK ALTINBAŞAK FARİNA
Prof. Dr. ELİF OKAN

Course Assistants:

Course Objectives:	The objective of the course is to introduce the participants with the marketing concepts and theories in order to develop, evaluate and implement marketing management strategies in complex environments.
Course Content:

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Week	Subject	Related Preparation
1)	Understanding Marketingin Creating and Capturing Customer Value and how companies can use their marketing strategies with Partnering to Build Customer Relationships
2)	Analyzing the Marketing Environment And Managing Marketing Information to Gain Customer Insights
3)	Understanding Consumer Markets and Consumer Buyer Behavior
4)	Analyzing Business Markets and Business Buyer Behavior
5)	Knowing how to create Customer-Driven Marketing Strategy: Creating Value for Target Customers
6)	Understanding the strategies associated with Products, Services, and Brands: Building Customer Value
7)	Identifying the process of developing New Products and Managing the Product Life Cycle
8)	Learning to design Pricing Strategies in order to Understand and Capture Customer Value
9)	Identifying the ways to design Marketing Channels: Delivering Customer Value and the roles / functions of Retailing and Wholesaling
10)	Learning to Communicate Customer Value through the use of Advertising and Public Relations
11)	Understanding the effective use of Personal Selling,Sales Promotion ;Direct and Online Marketing in Building Direct Customer Relationships
12)	Finding ways in Creating Competitive Advantage
13)	Getting acquianted with The Global Marketplace
14)	Understanding the importance of Sustainable Marketing: Social Responsibility and Ethics

Course Notes / Textbooks:	Principles of Marketing, 14/E Kotler & Armstrong 2012 \| Prentice Hall \| Published: 01/27/2011 ISBN-10: 0132167123 \| ISBN-13: 9780132167123
References:

Ders Öğrenme Kazanımları
Program Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

Program Outcomes

Level of Contribution