DENTAL MEDICINE | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | BA3567 | ||||||||
Ders İsmi: | Principles of Marketing | ||||||||
Ders Yarıyılı: |
Spring Fall |
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Ders Kredileri: |
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Language of instruction: | English | ||||||||
Ders Koşulu: | |||||||||
Ders İş Deneyimini Gerektiriyor mu?: | No | ||||||||
Type of course: | Non-Departmental Elective | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Prof. Dr. ELİF OKAN | ||||||||
Course Lecturer(s): |
Dr. Öğr. Üyesi GÜLBERK GÜLTEKİN SALMAN Prof. Dr. İPEK ALTINBAŞAK FARİNA Prof. Dr. ELİF OKAN |
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Course Assistants: |
Course Objectives: | The objective of the course is to introduce the participants with the marketing concepts and theories in order to develop, evaluate and implement marketing management strategies in complex environments. |
Course Content: |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | Understanding Marketingin Creating and Capturing Customer Value and how companies can use their marketing strategies with Partnering to Build Customer Relationships | |
2) | Analyzing the Marketing Environment And Managing Marketing Information to Gain Customer Insights | |
3) | Understanding Consumer Markets and Consumer Buyer Behavior | |
4) | Analyzing Business Markets and Business Buyer Behavior | |
5) | Knowing how to create Customer-Driven Marketing Strategy: Creating Value for Target Customers | |
6) | Understanding the strategies associated with Products, Services, and Brands: Building Customer Value | |
7) | Identifying the process of developing New Products and Managing the Product Life Cycle | |
8) | Learning to design Pricing Strategies in order to Understand and Capture Customer Value | |
9) | Identifying the ways to design Marketing Channels: Delivering Customer Value and the roles / functions of Retailing and Wholesaling | |
10) | Learning to Communicate Customer Value through the use of Advertising and Public Relations | |
11) | Understanding the effective use of Personal Selling,Sales Promotion ;Direct and Online Marketing in Building Direct Customer Relationships | |
12) | Finding ways in Creating Competitive Advantage | |
13) | Getting acquianted with The Global Marketplace | |
14) | Understanding the importance of Sustainable Marketing: Social Responsibility and Ethics |
Course Notes / Textbooks: | Principles of Marketing, 14/E Kotler & Armstrong 2012 | Prentice Hall | Published: 01/27/2011 ISBN-10: 0132167123 | ISBN-13: 9780132167123 |
References: |
Ders Öğrenme Kazanımları |
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Program Outcomes |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 5 |
Quizzes | 3 | % 5 |
Homework Assignments | 7 | % 10 |
Presentation | 3 | % 15 |
Project | 2 | % 20 |
Midterms | 20 | % 20 |
Final | 25 | % 25 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 75 | |
PERCENTAGE OF FINAL WORK | % 25 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Presentations / Seminar | 7 | 7 |
Midterms | 13 | 13 |
Final | 16 | 66 |
Total Workload | 128 |