BA2312 Business Research MethodsBahçeşehir UniversityDegree Programs PHYSIOTHERAPY AND REHABILITATION (ENGLISH)General Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
PHYSIOTHERAPY AND REHABILITATION (ENGLISH)
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Ders Genel Tanıtım Bilgileri

Course Code: BA2312
Ders İsmi: Business Research Methods
Ders Yarıyılı: Spring
Fall
Ders Kredileri:
Theoretical Practical Credit ECTS
3 0 3 4
Language of instruction: English
Ders Koşulu:
Ders İş Deneyimini Gerektiriyor mu?: No
Type of course: Non-Departmental Elective
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator : Prof. Dr. AHMET ERKUŞ
Course Lecturer(s):
Course Assistants:

Dersin Amaç ve İçeriği

Course Objectives: This course is intended primarily for those who expect business and marketing intelligence to be an important part of their professional work. This includes not only those who plan to do marketing research, but those planning to go into other marketing jobs or who expect to be users of marketing research or clients of research departments or research vendors. Thus this course is aimed at the manager who is the ultimate user of business and marketing research and who is responsible for determining the scope and direction of research activities conducted on his/her behalf.
Course Content: 1st Week: Introduction and Early Phases of Business/Marketing Research
2nd Week: Defining the Business/Marketing Research Problem
3rd Week: Research Design
4th Week: Exploratory Research Design: Secondary Data and Qualitative Research
5th Week: Descriptive Research Design: Survey and Observation
6th Week: Measurement and Scaling: Fundamentals and Comparative Scaling
7th Week: Measurement and Scaling: Noncomparative Scaling Techniques
8th Week: Midterm
9th Week: Questionnaire Form Design
10th Week: Sampling: Design and Procedures
11th Week: Data Analysis: Examining Differences and Investigating Associations
12th Week: Qualitative Data Analysis
13th Week: Data Analysis by SPSS: Preliminary Steps
14th Week: Report writing

Learning Outcomes

The students who have succeeded in this course;
Learning Outcomes
1 - Knowledge
Theoretical - Conceptual
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Ders Akış Planı

Week Subject Related Preparation
1) 1st Week: Introduction and Early Phases of Business/Marketing Research
2) 2nd Week: Defining the Business/Marketing Research Problem
3) 3rd Week: Research Design
4) 4th Week: Exploratory Research Design: Secondary Data and Qualitative Research
5) 5th Week: Descriptive Research Design: Survey and Observation
6) 6th Week: Measurement and Scaling: Fundamentals and Comparative Scaling
7) 7th Week: Measurement and Scaling: Noncomparative Scaling Techniques
8) 8th Week: Review
9) 9th Week: Questionnaire Form Design
10) 10th Week: Sampling: Design and Procedures
11) 11th Week: Data Analysis: Examining Differences and Investigating Associations
12) 12th Week: Qualitative Data Analysis
13) 13th Week: Data Analysis by SPSS: Preliminary Steps
14) 14th Week: Report writing

Sources

Course Notes / Textbooks: Required Text:
Marketing Research: An Applied Orientation by Naresh K. Malhotra, Prentice-Hall, 6th edition.
References: Optional Texts:
Research Methods for Business by Uma Sekaran and Roger Bougie, Wiley and Sons, 5th edition, 2010.

Research Methods for Business Students, Mark Saunders, Adrian Thornhill, and Philip Lewis, 5th edition, Pearson Education Europe, Middle East & Africa.

Ders - Program Öğrenme Kazanım İlişkisi

Ders Öğrenme Kazanımları
Program Outcomes
1) To have theoretical and practical knowledge required to fulfill professional roles and functions of Physiotherapy and Rehabilitation field.
2) To act in accordance with ethical principles and values in professional practice.
3) To use life-long learning, problem-solving and critical thinking skills.
4) To define evidence-based practices and determine problem solving methods in Physiotherapy and Rehabilitation practices, using theories in health promotion, protection and care.
5) To take part in research, projects and activities within sense of social responsibility and interdisciplinary approach.
6) To have skills for training and consulting according to health education needs of individual, family and the community.
7) To be sensitive to health problems of the community and to be able to offer solutions.
8) To be able to use skills for effective communication.
9) To be able to select and use modern tools, techniques and modalities in Physiotherapy and Rehabilitation practices; to be able to use health information technologies effectively.
10) To be able to search for literature in health sciences databases and information sources to access to information and use the information effectively.
11) To be able to monitor occupational information using at least one foreign language, to collaborate and communicate with colleagues at international level.
12) To be a role model with contemporary and professional identity.

Ders - Öğrenme Kazanımı İlişkisi

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To have theoretical and practical knowledge required to fulfill professional roles and functions of Physiotherapy and Rehabilitation field. 2
2) To act in accordance with ethical principles and values in professional practice. 1
3) To use life-long learning, problem-solving and critical thinking skills. 4
4) To define evidence-based practices and determine problem solving methods in Physiotherapy and Rehabilitation practices, using theories in health promotion, protection and care. 1
5) To take part in research, projects and activities within sense of social responsibility and interdisciplinary approach. 1
6) To have skills for training and consulting according to health education needs of individual, family and the community. 1
7) To be sensitive to health problems of the community and to be able to offer solutions. 1
8) To be able to use skills for effective communication. 5
9) To be able to select and use modern tools, techniques and modalities in Physiotherapy and Rehabilitation practices; to be able to use health information technologies effectively. 1
10) To be able to search for literature in health sciences databases and information sources to access to information and use the information effectively. 1
11) To be able to monitor occupational information using at least one foreign language, to collaborate and communicate with colleagues at international level. 1
12) To be a role model with contemporary and professional identity. 5

Öğrenme Etkinliği ve Öğretme Yöntemleri

Ölçme ve Değerlendirme Yöntemleri ve Kriterleri

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Quizzes 5 % 25
Midterms 1 % 30
Final 1 % 45
Total % 100
PERCENTAGE OF SEMESTER WORK % 55
PERCENTAGE OF FINAL WORK % 45
Total % 100

İş Yükü ve AKTS Kredisi Hesaplaması

Activities Number of Activities Workload
Course Hours 14 40
Study Hours Out of Class 15 56
Quizzes 5 5
Midterms 1 2
Final 1 2
Total Workload 105