DENTAL MEDICINE | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | GEP0601 | ||||||||
Ders İsmi: | Communication in Local Governments | ||||||||
Ders Yarıyılı: |
Fall Spring |
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Ders Kredileri: |
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Language of instruction: | English | ||||||||
Ders Koşulu: | |||||||||
Ders İş Deneyimini Gerektiriyor mu?: | No | ||||||||
Type of course: | GE-Elective | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Dr. BURCU ALARSLAN ULUDAŞ | ||||||||
Course Lecturer(s): | |||||||||
Course Assistants: |
Course Objectives: | To improve the students’ capability to see their city through a communication perspective, raise their awareness and offers to -experience the process from theories to real campaigns. |
Course Content: | Starting from corporate communication skills in local governments through social marketing, including the international organizations and projects adding value to the city, each subject is explained with the real campaign samples. |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | introduction; local governments and communication | |
2) | governments, subsidiaries and corporate communication | |
3) | social marketing | |
4) | social services and municipalities | |
5) | international organizations and the city | |
6) | To add brand value to the city by sports | |
7) | To add brand value to the city by congress and tourism | |
8) | repositioning the annual celebrations and add value to the city | |
9) | To add value to the city by culture and arts | IBB 8th year catalogue |
10) | education and urban life | |
11) | activities for the youths and to add value to the city | |
12) | public transportation in urban life | IBB annual reports |
13) | urban life and environment | |
14) | urban life and technology |
Course Notes / Textbooks: | Kampanya örnekleri ve raporları, IBB faaliyet raporları, Istanbul Guide, IBB 8. Yıl kataloğu IBB annual reports, Istanbul guide, various articles, IBB 8th year catalogue |
References: |
Ders Öğrenme Kazanımları |
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Program Outcomes |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Homework Assignments | 1 | % 10 |
Midterms | 1 | % 30 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Homework Assignments | 1 | 10 | 10 |
Midterms | 1 | 15 | 15 |
Final | 1 | 25 | 25 |
Total Workload | 92 |