PRL4540 Corporate Visual Identity DesignBahçeşehir UniversityDegree Programs SPEECH AND LANGUAGE THERAPYGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
SPEECH AND LANGUAGE THERAPY
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Ders Genel Tanıtım Bilgileri

Course Code: PRL4540
Ders İsmi: Corporate Visual Identity Design
Ders Yarıyılı: Spring
Fall
Ders Kredileri:
Theoretical Practical Credit ECTS
3 0 3 5
Language of instruction: English
Ders Koşulu:
Ders İş Deneyimini Gerektiriyor mu?: No
Type of course: Non-Departmental Elective
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator : Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER
Course Lecturer(s):
Course Assistants:

Dersin Amaç ve İçeriği

Course Objectives: This course aims at providing the students with an ability to use the required graphics design programs (Adobe Photoshop and Adobe lllustrator), and a skill to plan and implement all the creative process according to the brief in hand. Another goal of the course is the training of corporate visual identity designers of the next and the new age, with a skill to use the media of the new age, creation of alternative channels and the necessary application techniques.
Course Content: Explore through case studies the essential skills required to design logos, other marketing products, and advertising programs to establish and promote a corporate identity.

Learning Outcomes

The students who have succeeded in this course;
Learning Outcomes
1 - Knowledge
Theoretical - Conceptual
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Ders Akış Planı

Week Subject Related Preparation
1) Introduction to Corporate Visual Identity Design
2) Design principles of CVI Design
3) Principles ff Design And Corporate Strategy: Adobe Programs With Practical (Photoshop & Illustrator)
4) Perspective of Creative Consept: Adobe Programs With Practical (Photoshop&Illustrator)
5) Designing a Corporate Brand: Adobe Programs With Practical (Photoshop&Illustrator) Deadline for 1st Homework.
6) Design process and Methodology: Adobe Programs With Practical (Photoshop & Illustrator)
7) Reviewing sample designs
8) Prepared a Design Project. Adobe Programs With Practical (Photoshop&Illustrator)
9) From Solution to Evaluation.
10) Prepared a Design Project. Adobe Programs With Practical (Photoshop & Illustrator)
11) Product and Corporate Design.
12) Prepared a Design Project. Adobe Programs With Practical (Photoshop & Illustrator) Deadline for 2nd Homework.
13) Prepared a Design Project. Adobe Programs With Practical (Photoshop&Illustrator)
14) Review For The Final Exam

Sources

Course Notes / Textbooks: Reading Material Will Be Given On Weekly Basis
References:

Ders - Program Öğrenme Kazanım İlişkisi

Ders Öğrenme Kazanımları
Program Outcomes
1) To use theoretic and methodological approach, evidence-based principles and scientific literature in Speech and Language Therapy field systematically for practice.
2) To have theoretic and practical knowledge for individual's, family's and the community's health promotion and protection.
3) To use information and health technologies in practice and research in the field of Speech and Language Therapy.
4) To communicate effectively with advisee, colleagues for effective professional relationships.
5) To be able to monitor occupational information using at least one foreign language, to collaborate and communicate with colleagues at international level.
6) To use life-long learning, problem-solving and critical thinking skills.
7) To act in accordance with ethical principles and values in professional practice.
8) To take part in research, projects and activities within sense of social responsibility and interdisciplinary approach.
9) To be able to search for literature in health sciences databases and information sources to access to information and use the information effectively.
10) To take responsibility and participate in the processes actively for training of other therapist, education of health professionals and individuals about speech and languege therapy.
11) To carry out speech and languge therapy practices considering cultural differences and different health needs of different groups in the community.

Ders - Öğrenme Kazanımı İlişkisi

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To use theoretic and methodological approach, evidence-based principles and scientific literature in Speech and Language Therapy field systematically for practice.
2) To have theoretic and practical knowledge for individual's, family's and the community's health promotion and protection.
3) To use information and health technologies in practice and research in the field of Speech and Language Therapy.
4) To communicate effectively with advisee, colleagues for effective professional relationships.
5) To be able to monitor occupational information using at least one foreign language, to collaborate and communicate with colleagues at international level.
6) To use life-long learning, problem-solving and critical thinking skills.
7) To act in accordance with ethical principles and values in professional practice.
8) To take part in research, projects and activities within sense of social responsibility and interdisciplinary approach.
9) To be able to search for literature in health sciences databases and information sources to access to information and use the information effectively.
10) To take responsibility and participate in the processes actively for training of other therapist, education of health professionals and individuals about speech and languege therapy.
11) To carry out speech and languge therapy practices considering cultural differences and different health needs of different groups in the community.

Öğrenme Etkinliği ve Öğretme Yöntemleri

Ölçme ve Değerlendirme Yöntemleri ve Kriterleri

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 5
Homework Assignments 2 % 20
Midterms 1 % 25
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

İş Yükü ve AKTS Kredisi Hesaplaması

Activities Number of Activities Workload
Course Hours 14 42
Study Hours Out of Class 13 65
Homework Assignments 2 4
Midterms 1 4
Final 1 4
Total Workload 119