OPTICIANRY (TURKISH) | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | REK5301 | ||||||||
Ders İsmi: | Creativity in Marketing Communication | ||||||||
Ders Yarıyılı: | Spring | ||||||||
Ders Kredileri: |
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Language of instruction: | Turkish | ||||||||
Ders Koşulu: | |||||||||
Ders İş Deneyimini Gerektiriyor mu?: | No | ||||||||
Type of course: | Non-Departmental Elective | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Instructor OĞUZHAN AKAY | ||||||||
Course Lecturer(s): | |||||||||
Course Assistants: |
Course Objectives: | Objective of the course is to teach students, how to produce advertisements for newspapers, magazines, tv, radio and internet. Also how to produce creative content for printed materials, billboards and ink-jet prints for indoor and outdoor media is within the scope of the course. In this course, students learn all techniques of creative advertising production. |
Course Content: | In this course, students learn how to produce creative content for advertisements and to manage this creative process. The trends in advertising industry in Turkey and in the world are analysed. Afterwards students turn their theoretical knowledge to practice. |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | Introduction | |
2) | creative process and personality. | |
3) | Understanding the creative process: - Creative personality - Factors blocking creativity - How to brainstorm? Deadline for 1st Homework. | |
4) | Having fun, being innovative and idea lover. Exercises. | |
5) | Lock on to target. Being childish and enhancing curiosity. | |
6) | How does the process of thinking works? Methods of combination to access new ideas. Exercises. Deadline for 2nd. Homework. | |
7) | Process of defining problem. Problem/Solution. Ways of seeing. | |
8) | Gathering information and use of information. Revising and passing the rules during the search of idea. | |
9) | Giving up created ideas and initialization methods in the search for new ideas. Deadline for 3rd. Homework. | |
10) | Execution of ideas. Exercises. | Preparation of homework. |
11) | Basic determinants of the copywriting process. Briefing for final presentations. | |
12) | Strategy and media products. Deadline for 4th Homework. | |
13) | Methods of copy and script writing. | |
14) | Review. |
Course Notes / Textbooks: | Ders notları haftalık olarak verilecektir. Course notes will be given weekly. |
References: |
Ders Öğrenme Kazanımları | ||||||||
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Program Outcomes | ||||||||
1) The student acquires theoretical and practical knowledge related to his field at a basic level. | ||||||||
2) The student owns information about moral discipline and ethical rules related to his field. | ||||||||
3) The student uses theoretical and practical knowledge related to his field at a basic level; basic fundamental computer programs and related technologies. | ||||||||
4) The student manages a duty independently by using the knowledge about his field at a basic level. | ||||||||
5) The student evaluates the knowledge about his field at a basic level with a critical approach, he designates his learning needs and directs his learning. | ||||||||
6) The student uses information and communication technologies with at least at basic level of European Computer Using Licence basic level of computer software which his field of study requires. | ||||||||
7) The student complies with and contributes to quality management and processes. | ||||||||
8) The student has sufficient consciousness about individual and public health, environmental protection and work safety issues. | ||||||||
9) The student acts in accordance with laws, regulations, legislations and professional ethics related to individual duties, rights and responsibilities. |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | The student acquires theoretical and practical knowledge related to his field at a basic level. | |
2) | The student owns information about moral discipline and ethical rules related to his field. | |
3) | The student uses theoretical and practical knowledge related to his field at a basic level; basic fundamental computer programs and related technologies. | |
4) | The student manages a duty independently by using the knowledge about his field at a basic level. | |
5) | The student evaluates the knowledge about his field at a basic level with a critical approach, he designates his learning needs and directs his learning. | |
6) | The student uses information and communication technologies with at least at basic level of European Computer Using Licence basic level of computer software which his field of study requires. | |
7) | The student complies with and contributes to quality management and processes. | |
8) | The student has sufficient consciousness about individual and public health, environmental protection and work safety issues. | |
9) | The student acts in accordance with laws, regulations, legislations and professional ethics related to individual duties, rights and responsibilities. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Homework Assignments | 4 | % 20 |
Presentation | 1 | % 40 |
Final | 1 | % 30 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 70 | |
PERCENTAGE OF FINAL WORK | % 30 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Study Hours Out of Class | 14 | 70 |
Presentations / Seminar | 3 | 24 |
Homework Assignments | 13 | 45 |
Final | 1 | 16 |
Total Workload | 197 |