DENTAL MEDICINE | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | REK5301 | ||||||||
Ders İsmi: | Creativity in Marketing Communication | ||||||||
Ders Yarıyılı: |
Spring Fall |
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Ders Kredileri: |
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Language of instruction: | Turkish | ||||||||
Ders Koşulu: | |||||||||
Ders İş Deneyimini Gerektiriyor mu?: | No | ||||||||
Type of course: | Non-Departmental Elective | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Instructor OĞUZHAN AKAY | ||||||||
Course Lecturer(s): | |||||||||
Course Assistants: |
Course Objectives: | Objective of the course is to teach students, how to produce advertisements for newspapers, magazines, tv, radio and internet. Also how to produce creative content for printed materials, billboards and ink-jet prints for indoor and outdoor media is within the scope of the course. In this course, students learn all techniques of creative advertising production. |
Course Content: | In this course, students learn how to produce creative content for advertisements and to manage this creative process. The trends in advertising industry in Turkey and in the world are analysed. Afterwards students turn their theoretical knowledge to practice. |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | Introduction | |
2) | creative process and personality. | |
3) | Understanding the creative process: - Creative personality - Factors blocking creativity - How to brainstorm? Deadline for 1st Homework. | |
4) | Having fun, being innovative and idea lover. Exercises. | |
5) | Lock on to target. Being childish and enhancing curiosity. | |
6) | How does the process of thinking works? Methods of combination to access new ideas. Exercises. Deadline for 2nd. Homework. | |
7) | Process of defining problem. Problem/Solution. Ways of seeing. | |
8) | Gathering information and use of information. Revising and passing the rules during the search of idea. | |
9) | Giving up created ideas and initialization methods in the search for new ideas. Deadline for 3rd. Homework. | |
10) | Execution of ideas. Exercises. | Preparation of homework. |
11) | Basic determinants of the copywriting process. Briefing for final presentations. | |
12) | Strategy and media products. Deadline for 4th Homework. | |
13) | Methods of copy and script writing. | |
14) | Review. |
Course Notes / Textbooks: | Ders notları haftalık olarak verilecektir. Course notes will be given weekly. |
References: |
Ders Öğrenme Kazanımları |
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Program Outcomes |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Homework Assignments | 4 | % 20 |
Presentation | 1 | % 40 |
Final | 1 | % 30 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 70 | |
PERCENTAGE OF FINAL WORK | % 30 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Study Hours Out of Class | 14 | 70 |
Presentations / Seminar | 3 | 24 |
Homework Assignments | 13 | 45 |
Final | 1 | 16 |
Total Workload | 197 |