BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| INTERNATIONAL TRADE AND BUSINESS | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Ders Genel Tanıtım Bilgileri
| Course Code: | IB4614 | ||||||||
| Ders İsmi: | Global Innovation Strategy | ||||||||
| Ders Yarıyılı: |
Fall Spring |
||||||||
| Ders Kredileri: |
|
||||||||
| Language of instruction: | English | ||||||||
| Ders Koşulu: | |||||||||
| Ders İş Deneyimini Gerektiriyor mu?: | No | ||||||||
| Type of course: | Departmental Elective | ||||||||
| Course Level: |
|
||||||||
| Mode of Delivery: | Face to face | ||||||||
| Course Coordinator : | Assoc. Prof. HÜMEYRA ADIGÜZEL | ||||||||
| Course Lecturer(s): |
Dr. Öğr. Üyesi AYLA ESEN |
||||||||
| Course Assistants: |
Dersin Amaç ve İçeriği
| Course Objectives: | As globalization is decreasing barriers to entering new markets and increasing the threat of imitation of new products/services, innovation has become a business imperative to sustain competitiveness in international markets. This course aims to introduce challenges and available solutions to formulate and implement a global innovation strategy. The course will mainly focus on the strategic aspects of managing global innovation. The first part of the course will focus on external factors that drive international businesses towards innovation. The second part of the course will cover internal capabilities that foster innovativeness such as leadership, systems and structures. An integral part of the course will be practical exercise sessions where best practices in global innovation will be presented and discussed. |
| Course Content: | Basics of innovation management; the role of innovation management in global strategy; sources of global innovation (country-based and company-based capabilities); innovativeness for international markets; role of leadership in global innovation strategy; intellectual property and organizational knowledge; business model innovation on a global scale; sustainable innovation strategies. |
Learning Outcomes
The students who have succeeded in this course;
|
|||||||||||||||||||||||||||||||
Ders Akış Planı
| Week | Subject | Related Preparation |
| 1) | Introduction to Global Innovation Strategy | Review of related course materials |
| 2) | Basics of Creativity and Innovation Management | Review of related course materials |
| 3) | Innovation and Global Strategy | Review of related course materials |
| 4) | Sources of Global Innovation: Country-based Capabilities and National Innovation Systems | Review of related course materials |
| 5) | Sources of Global Innovation: Company-based Capabilities | Review of related course materials |
| 6) | Product and Process Innovation for International Markets | Review of related course materials |
| 7) | Intellectual Property and Organizational Information Knowledge | Review of related course materials |
| 8) | Digital Transformation Strategy | Review of related course materials |
| 9) | Business Model innovation for Global Markets | Review of related course materials |
| 10) | Sustainable Innovation Practices | Review of related course materials |
| 11) | Examples of Global Innovation: The Pharmaceutical and Chemical Industry | Review of related course materials |
| 12) | Examples of Global Innovation: The Electronics, Software and Service Industry | Review of related course materials |
| 13) | Examples of Global Innovation: The Electrical and Machinery Industry | Review of related course materials |
| 14) | Global Innovation Strategy: General Overview | Review of related course materials |
Sources
| Course Notes / Textbooks: | |
| References: | Boutellier, R., Gassmann, O., & Von Zedtwitz, M. (2008). Managing global innovation: uncovering the secrets of future competitiveness, 3rd edition. Springer Science & Business Media. Trott, P. (2021). Innovation management and new product development, 7th edition. Pearson. |
Ders - Program Öğrenme Kazanım İlişkisi
| Ders Öğrenme Kazanımları | ||||||||
|---|---|---|---|---|---|---|---|---|
| Program Outcomes | ||||||||
| 1) Has theoretical and practical knowledge on management, business, trade, economy, entrepreneurship, innovation, sustainable development related to International Trade and Business and can use this information | ||||||||
| 2) Can collect data from different sources in the global business world and successfully apply research techniques, use information and communication technologies. | ||||||||
| 3) Can analyze opportunities and threats with strategic thinking skills by using different resources and channels in the ever-changing global business world. | ||||||||
| 4) Can communicate orally and in writing with a good knowledge of English grammar. | ||||||||
| 5) He / she can transfer the knowledge and skills he / she has acquired in the field to the relevant people in written and oral form and evaluate them critically. | ||||||||
| 6) Adopts the principles of business ethics with the awareness of professional responsibility and can apply these principles within the framework of legal rules in the field of global trade and business. | ||||||||
| 7) He / she can collaborate in and out of the field, take responsibility, respect cultural differences and have ethical values. | ||||||||
| 8) Has sufficient awareness of social rights, justice, cultural values, environmental awareness, occupational health and safety. | ||||||||
| 9) With the lifelong learning skill acquired, she/he can identify learning needs and improve herself/himself | ||||||||
Ders - Öğrenme Kazanımı İlişkisi
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Has theoretical and practical knowledge on management, business, trade, economy, entrepreneurship, innovation, sustainable development related to International Trade and Business and can use this information | 4 |
| 2) | Can collect data from different sources in the global business world and successfully apply research techniques, use information and communication technologies. | 4 |
| 3) | Can analyze opportunities and threats with strategic thinking skills by using different resources and channels in the ever-changing global business world. | 5 |
| 4) | Can communicate orally and in writing with a good knowledge of English grammar. | 4 |
| 5) | He / she can transfer the knowledge and skills he / she has acquired in the field to the relevant people in written and oral form and evaluate them critically. | 4 |
| 6) | Adopts the principles of business ethics with the awareness of professional responsibility and can apply these principles within the framework of legal rules in the field of global trade and business. | 4 |
| 7) | He / she can collaborate in and out of the field, take responsibility, respect cultural differences and have ethical values. | 4 |
| 8) | Has sufficient awareness of social rights, justice, cultural values, environmental awareness, occupational health and safety. | 3 |
| 9) | With the lifelong learning skill acquired, she/he can identify learning needs and improve herself/himself | 4 |
Öğrenme Etkinliği ve Öğretme Yöntemleri
Ölçme ve Değerlendirme Yöntemleri ve Kriterleri
Assessment & Grading
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 2 | % 10 |
| Project | 1 | % 20 |
| Midterms | 1 | % 25 |
| Final | 1 | % 45 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 55 | |
| PERCENTAGE OF FINAL WORK | % 45 | |
| Total | % 100 | |
İş Yükü ve AKTS Kredisi Hesaplaması
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Study Hours Out of Class | 6 | 15 | 90 |
| Midterms | 1 | 20 | 20 |
| Final | 1 | 25 | 25 |
| Total Workload | 177 | ||