PHYSIOTHERAPY AND REHABILITATION (ENGLISH)
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Ders Genel Tanıtım Bilgileri

Course Code:

REK5207

Ders İsmi:

Fundamental Principles of Marketing

Ders Yarıyılı:

Spring
Fall

Ders Kredileri:

Theoretical	Practical	Credit	ECTS
3	0	3	14

Language of instruction:

Turkish

Ders Koşulu:

Ders İş Deneyimini Gerektiriyor mu?:

Type of course:

Non-Departmental Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Prof. Dr. SERDAR PİRTİNİ

Course Lecturer(s):

Course Assistants:

Course Objectives:	The purpase of this course is to provide students an in-depth understanding of marketing communication concepts, principles, and terminology in both business and nonprofit environments, to understand the role of integrated marketing communications in an organization and providing ability to develop a communication plan for an actual company.
Course Content:	Core concepts of marketing communications. Role of marketing communication in organizations. 3.Tools of marketing communication and their applications Application of an integrated marketing communication problems for organizations.

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Week	Subject	Related Preparation
1)	Introduction.
2)	Overview of marketing communication and the marketing communication process.
3)	The communication process.
4)	Buyer behaviors.
5)	Marketing communication planning process.
6)	Media planning and strategy.
7)	Evaluation of media.
8)	Marketing communication tools.
9)	Advertising, brand management, branding.
10)	Communication strategies.
11)	Public relations, publicity, corporate image.
12)	Corporate advertising, event and sponsorship.
13)	Direct marketing and personal selling.
14)	Objectives and budgeting for promotional program.

Course Notes / Textbooks:	Ders notları haftalık olarak verilecektir. / Will be given weekly.
References:	Ders notları haftalık olarak verilecektir. Course notes will be given weekly.

Ders Öğrenme Kazanımları
Program Outcomes
1) To have theoretical and practical knowledge required to fulfill professional roles and functions of Physiotherapy and Rehabilitation field.
2) To act in accordance with ethical principles and values in professional practice.
3) To use life-long learning, problem-solving and critical thinking skills.
4) To define evidence-based practices and determine problem solving methods in Physiotherapy and Rehabilitation practices, using theories in health promotion, protection and care.
5) To take part in research, projects and activities within sense of social responsibility and interdisciplinary approach.
6) To have skills for training and consulting according to health education needs of individual, family and the community.
7) To be sensitive to health problems of the community and to be able to offer solutions.
8) To be able to use skills for effective communication.
9) To be able to select and use modern tools, techniques and modalities in Physiotherapy and Rehabilitation practices; to be able to use health information technologies effectively.
10) To be able to search for literature in health sciences databases and information sources to access to information and use the information effectively.
11) To be able to monitor occupational information using at least one foreign language, to collaborate and communicate with colleagues at international level.
12) To be a role model with contemporary and professional identity.

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To have theoretical and practical knowledge required to fulfill professional roles and functions of Physiotherapy and Rehabilitation field.	2
2)	To act in accordance with ethical principles and values in professional practice.	1
3)	To use life-long learning, problem-solving and critical thinking skills.	4
4)	To define evidence-based practices and determine problem solving methods in Physiotherapy and Rehabilitation practices, using theories in health promotion, protection and care.	1
5)	To take part in research, projects and activities within sense of social responsibility and interdisciplinary approach.	1
6)	To have skills for training and consulting according to health education needs of individual, family and the community.	1
7)	To be sensitive to health problems of the community and to be able to offer solutions.	1
8)	To be able to use skills for effective communication.	5
9)	To be able to select and use modern tools, techniques and modalities in Physiotherapy and Rehabilitation practices; to be able to use health information technologies effectively.	1
10)	To be able to search for literature in health sciences databases and information sources to access to information and use the information effectively.	1
11)	To be able to monitor occupational information using at least one foreign language, to collaborate and communicate with colleagues at international level.	1
12)	To be a role model with contemporary and professional identity.	5