FILM AND TELEVISION | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | REK5207 | ||||||||
Ders İsmi: | Fundamental Principles of Marketing | ||||||||
Ders Yarıyılı: |
Spring Fall |
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Ders Kredileri: |
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Language of instruction: | Turkish | ||||||||
Ders Koşulu: | |||||||||
Ders İş Deneyimini Gerektiriyor mu?: | No | ||||||||
Type of course: | Non-Departmental Elective | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Prof. Dr. SERDAR PİRTİNİ | ||||||||
Course Lecturer(s): | |||||||||
Course Assistants: |
Course Objectives: | The purpase of this course is to provide students an in-depth understanding of marketing communication concepts, principles, and terminology in both business and nonprofit environments, to understand the role of integrated marketing communications in an organization and providing ability to develop a communication plan for an actual company. |
Course Content: | Core concepts of marketing communications. Role of marketing communication in organizations. 3.Tools of marketing communication and their applications Application of an integrated marketing communication problems for organizations. |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | Introduction. | |
2) | Overview of marketing communication and the marketing communication process. | |
3) | The communication process. | |
4) | Buyer behaviors. | |
5) | Marketing communication planning process. | |
6) | Media planning and strategy. | |
7) | Evaluation of media. | |
8) | Marketing communication tools. | |
9) | Advertising, brand management, branding. | |
10) | Communication strategies. | |
11) | Public relations, publicity, corporate image. | |
12) | Corporate advertising, event and sponsorship. | |
13) | Direct marketing and personal selling. | |
14) | Objectives and budgeting for promotional program. |
Course Notes / Textbooks: | Ders notları haftalık olarak verilecektir. / Will be given weekly. |
References: | Ders notları haftalık olarak verilecektir. Course notes will be given weekly. |
Ders Öğrenme Kazanımları | |||||||||||
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Program Outcomes | |||||||||||
1) Being familiar to the main concepts and methods of the social sciences and the fine arts devoted to understanding the world and the society | |||||||||||
2) Having comprehensive knowledge regarding different media and branches of art | |||||||||||
3) Knowing the historical background of audio-visual moving images in the world and in Turkey and keeping pace with the new developments in the area | |||||||||||
4) Having a good command of the language and the aesthetics of audio-visual moving images in the world and in Turkey | |||||||||||
5) Being able to create a narrative that could be used in a fiction or a non-fiction audio-visual moving image product | |||||||||||
6) Being able to write a script ready to be shot | |||||||||||
7) Having the skills to produce the photoboard of a script in hand and to shoot the film using the camera, the lights and other necessary equipment | |||||||||||
8) Being able to transfer the footage of a film to the digital medium, to edit and do other post-production operations | |||||||||||
9) Being able to create a documentary audio visual moving image from the preliminary sketch stage to shooting, editing and post-production stages | |||||||||||
10) Being able to produce an audio visual moving image for television and audio products for radio from preliminary stages through shooting and editing to the post-production stage | |||||||||||
11) Being culturally and theoretically equipped to make sense of an audio-visual moving image, to approach it critically with regard to its language and narration and being able to express his/her approach in black and white | |||||||||||
12) Having ethical values and a sense of social responsibility |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Being familiar to the main concepts and methods of the social sciences and the fine arts devoted to understanding the world and the society | 4 |
2) | Having comprehensive knowledge regarding different media and branches of art | 3 |
3) | Knowing the historical background of audio-visual moving images in the world and in Turkey and keeping pace with the new developments in the area | 1 |
4) | Having a good command of the language and the aesthetics of audio-visual moving images in the world and in Turkey | 1 |
5) | Being able to create a narrative that could be used in a fiction or a non-fiction audio-visual moving image product | 2 |
6) | Being able to write a script ready to be shot | 2 |
7) | Having the skills to produce the photoboard of a script in hand and to shoot the film using the camera, the lights and other necessary equipment | |
8) | Being able to transfer the footage of a film to the digital medium, to edit and do other post-production operations | |
9) | Being able to create a documentary audio visual moving image from the preliminary sketch stage to shooting, editing and post-production stages | |
10) | Being able to produce an audio visual moving image for television and audio products for radio from preliminary stages through shooting and editing to the post-production stage | |
11) | Being culturally and theoretically equipped to make sense of an audio-visual moving image, to approach it critically with regard to its language and narration and being able to express his/her approach in black and white | 3 |
12) | Having ethical values and a sense of social responsibility | 5 |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Presentation | 1 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Presentations / Seminar | 5 | 35 |
Midterms | 7 | 35 |
Final | 7 | 60 |
Total Workload | 172 |