POLITICAL SCIENCE AND INTERNATIONAL RELATIONS
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Ders Genel Tanıtım Bilgileri

Course Code:

REK5207

Ders İsmi:

Fundamental Principles of Marketing

Ders Yarıyılı:

Spring
Fall

Ders Kredileri:

Theoretical	Practical	Credit	ECTS
3	0	3	14

Language of instruction:

Turkish

Ders Koşulu:

Ders İş Deneyimini Gerektiriyor mu?:

Type of course:

Non-Departmental Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Prof. Dr. SERDAR PİRTİNİ

Course Lecturer(s):

Course Assistants:

Course Objectives:	The purpase of this course is to provide students an in-depth understanding of marketing communication concepts, principles, and terminology in both business and nonprofit environments, to understand the role of integrated marketing communications in an organization and providing ability to develop a communication plan for an actual company.
Course Content:	Core concepts of marketing communications. Role of marketing communication in organizations. 3.Tools of marketing communication and their applications Application of an integrated marketing communication problems for organizations.

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Week	Subject	Related Preparation
1)	Introduction.
2)	Overview of marketing communication and the marketing communication process.
3)	The communication process.
4)	Buyer behaviors.
5)	Marketing communication planning process.
6)	Media planning and strategy.
7)	Evaluation of media.
8)	Marketing communication tools.
9)	Advertising, brand management, branding.
10)	Communication strategies.
11)	Public relations, publicity, corporate image.
12)	Corporate advertising, event and sponsorship.
13)	Direct marketing and personal selling.
14)	Objectives and budgeting for promotional program.

Course Notes / Textbooks:	Ders notları haftalık olarak verilecektir. / Will be given weekly.
References:	Ders notları haftalık olarak verilecektir. Course notes will be given weekly.

Ders Öğrenme Kazanımları
Program Outcomes
1) Grasp basic theoretical and conceptual knowledge about the field and relations between them at the level of practice.
2) Possess basic knowledge about the causes and effects of political transformations in societies.
3) Possess knowledge about quantitative, qualitative and mixed research methods in social and behavioral sciences.
4) Recognize historical patterns while evaluating contemporary political and social developments.
5) Demonstrate interdisciplinary and critical approach while analyzing, synthesizing and forecasting domestic and foreign policy.
6) Conduct studies in the field professionally, both independently or as a team member.
7) Possess consciousness about lifelong learning based on Research & Development.
8) Communicate with peers both orally and in writing, by using a foreign language at least at a level of European Language Portfolio B1 General Level and the necessary informatics and communication technologies.
9) Apply field-related knowledge and competences into career advancement, projects for sustainable development goals, and social responsibility initiatives.
10) Possess the habit to monitor domestic and foreign policy agenda as well as international developments.
11) Possess competence to interpret the new political actors, theories and concepts in a global era.
12) Evaluate the legal and ethical implications of advanced technologies on politics.

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Grasp basic theoretical and conceptual knowledge about the field and relations between them at the level of practice.
2)	Possess basic knowledge about the causes and effects of political transformations in societies.
3)	Possess knowledge about quantitative, qualitative and mixed research methods in social and behavioral sciences.
4)	Recognize historical patterns while evaluating contemporary political and social developments.
5)	Demonstrate interdisciplinary and critical approach while analyzing, synthesizing and forecasting domestic and foreign policy.
6)	Conduct studies in the field professionally, both independently or as a team member.
7)	Possess consciousness about lifelong learning based on Research & Development.
8)	Communicate with peers both orally and in writing, by using a foreign language at least at a level of European Language Portfolio B1 General Level and the necessary informatics and communication technologies.
9)	Apply field-related knowledge and competences into career advancement, projects for sustainable development goals, and social responsibility initiatives.
10)	Possess the habit to monitor domestic and foreign policy agenda as well as international developments.
11)	Possess competence to interpret the new political actors, theories and concepts in a global era.
12)	Evaluate the legal and ethical implications of advanced technologies on politics.