ADV3621 Ad Design IBahçeşehir UniversityDegree Programs OPTICIANRY (TURKISH)General Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
OPTICIANRY (TURKISH)
Associate TR-NQF-HE: Level 5 QF-EHEA: Short Cycle EQF-LLL: Level 5

Ders Genel Tanıtım Bilgileri

Course Code: ADV3621
Ders İsmi: Ad Design I
Ders Yarıyılı: Spring
Ders Kredileri:
Theoretical Practical Credit ECTS
2 2 3 11
Language of instruction: English
Ders Koşulu:
Ders İş Deneyimini Gerektiriyor mu?: No
Type of course: Non-Departmental Elective
Course Level:
Associate TR-NQF-HE:5. Master`s Degree QF-EHEA:Short Cycle EQF-LLL:5. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi ŞAFAK ŞAHİN
Course Lecturer(s):
Course Assistants:

Dersin Amaç ve İçeriği

Course Objectives: This course aims at providing the students with an ability to use the required graphics design programs (Adobe Photoshop and Adobe lllustrator), and a skill to plan and implement all the creative process according to the brief in hand. Another goal of the course is the training of advertisers of the next and the new age, with a skill to use the media of the new age, creation of alternative channels and the necessary application techniques.
Course Content: Students will be able to realize unique design samples about classic, contemporary design within the framework basic design, visual communication design and advertising design principles.

Learning Outcomes

The students who have succeeded in this course;
Learning Outcomes
1 - Knowledge
Theoretical - Conceptual
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Ders Akış Planı

Week Subject Related Preparation
1) Visual Communication and Design, Design elements and design principles. Practice: Using Adobe Illustrator Menus & Toolbox: Drawing tools, objects and object attributes (Drawing basic geometric shapes with Illustrator)
2) Visual Communication and writing. Comprehension, measures of perception, relations of recalling in visual communication. Practice: Adobe Illustrator for freeform drawing: (Creating a composition with geometric objects and a silhouette)
3) Visual Communication Design and Colour Practice: Drawing and coloring with Illustrator: (Drawing a character from TV Show Southpark) Deadline for 1st Homework (Basic design elements on Streets)
4) Visual perception and principles of Gestalt Theory: Figure-Background, balance, relations between structure features of image and their symbolising forms and the principle of appropriateness of the meanings. Practice: Drawing and coloring with Adoe Illustrator: (Drawing a character from TV Show Southpark)
5) Gestalt Theory and composition: Perceptional groupings, identical images different images and symbolising. Practice: Using text and graphics to design a poster composition:
6) Writing and graphic design. Graphic Design principles. Practice: Using text and image and masking function on Illustrator
7) Writing and graphic design. Graphic Design principles. Deadline for 2nd Homework: (Compositions from geometric objects on Streets)
8) Using Adobe Photoshop: Interface and tools: Cropping tools, text tool and Layer Concept on Photoshop (Image Manipulation)
9) Colour models: HSL Model, additive and subtractive colour models, digitalizing colours Practice: Using Adobe Photoshop: Tools and commands Layer Style and Layer Mode functions
10) Practice: Using Adobe Photoshop: Tools and commands Layer Style and Layer Mode functions Deadline for 3rd Homework. (Different Layout formats)
11) Using Adobe Photoshop: Commands and effects Color Correction on Photoshop Practice: Advertising product sample: Poster Design
12) Using Adobe Photoshop: Layer Masking and color blending (Recoloring a black and white photo) Practice: Advertising product sample: Poster Design
13) What is 3D? 3D applications on Computer graphics. Using Adobe Photoshop: 3D Typography, Smart Object and Action Functions. Practice: Advertising product sample: Brochure Design
14) Practice: Print Advertisement sample. Deadline for 4th Homework. (Print Advertisement Sample)

Sources

Course Notes / Textbooks: • Advertising Design and Typography, Alex White (Allworth Press-2006)
• Cutting Edge Advertising, Jim Aitchison (Practice Hall-2004)
• Advertising Principles and Practice, Sandra E. Moriarty (Pearson Education-2009)
References: • Communication Arts Magazine
• Novum Magazine
• Gallery Magazine

Ders - Program Öğrenme Kazanım İlişkisi

Ders Öğrenme Kazanımları
Program Outcomes
1) The student acquires theoretical and practical knowledge related to his field at a basic level.
2) The student owns information about moral discipline and ethical rules related to his field.
3) The student uses theoretical and practical knowledge related to his field at a basic level; basic fundamental computer programs and related technologies.
4) The student manages a duty independently by using the knowledge about his field at a basic level.
5) The student evaluates the knowledge about his field at a basic level with a critical approach, he designates his learning needs and directs his learning.
6) The student uses information and communication technologies with at least at basic level of European Computer Using Licence basic level of computer software which his field of study requires.
7) The student complies with and contributes to quality management and processes.
8) The student has sufficient consciousness about individual and public health, environmental protection and work safety issues.
9) The student acts in accordance with laws, regulations, legislations and professional ethics related to individual duties, rights and responsibilities.

Ders - Öğrenme Kazanımı İlişkisi

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) The student acquires theoretical and practical knowledge related to his field at a basic level.
2) The student owns information about moral discipline and ethical rules related to his field.
3) The student uses theoretical and practical knowledge related to his field at a basic level; basic fundamental computer programs and related technologies.
4) The student manages a duty independently by using the knowledge about his field at a basic level.
5) The student evaluates the knowledge about his field at a basic level with a critical approach, he designates his learning needs and directs his learning.
6) The student uses information and communication technologies with at least at basic level of European Computer Using Licence basic level of computer software which his field of study requires.
7) The student complies with and contributes to quality management and processes.
8) The student has sufficient consciousness about individual and public health, environmental protection and work safety issues.
9) The student acts in accordance with laws, regulations, legislations and professional ethics related to individual duties, rights and responsibilities.

Öğrenme Etkinliği ve Öğretme Yöntemleri

Ölçme ve Değerlendirme Yöntemleri ve Kriterleri

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 10
Homework Assignments 2 % 20
Midterms 2 % 30
Final 1 % 40
Total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
Total % 100

İş Yükü ve AKTS Kredisi Hesaplaması

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Study Hours Out of Class 14 15 210
Homework Assignments 2 6 12
Midterms 2 6 12
Final 1 4 4
Total Workload 280