PERFORMING ARTS | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | ECO4145 | ||||||||
Ders İsmi: | Platform Economics | ||||||||
Ders Yarıyılı: |
Spring Fall |
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Ders Kredileri: |
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Language of instruction: | English | ||||||||
Ders Koşulu: | |||||||||
Ders İş Deneyimini Gerektiriyor mu?: | No | ||||||||
Type of course: | Non-Departmental Elective | ||||||||
Course Level: |
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Mode of Delivery: | Hybrid | ||||||||
Course Coordinator : | Assoc. Prof. EMİN KÖKSAL | ||||||||
Course Lecturer(s): |
Assoc. Prof. EMİN KÖKSAL |
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Course Assistants: |
Course Objectives: | This course aims the analyse the basic economic principles of platforms that connect one group of customers with another group of customers. |
Course Content: | After an introduction to the basic concepts and principles of platform economics, value creation and ecosystem of platforms will be analyzed. Business models and competitive strategies of the local and global companies such as Yemeksepeti, Bitaksi, Gitti Gidiyor, eBay, Amazon, Alibaba, Uber, Airbnb, Booking will also be elaborated both from theoretical and empirical perspectives. |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | Introduction and Basic Concepts | |
2) | Economic Principles for Platforms | |
3) | The Technologies Behind Platforms | |
4) | How Multi-Sided Platforms Create Value | |
5) | Getting off the Critical Mass | |
6) | Pricing for Profitability and Growth | |
7) | Shaping the Platform’s Ecosystem | |
8) | Designing the Platform | |
9) | Evaluating Platform Pioneers | |
10) | The Transformation of Payments | |
11) | The Transformation of Retail | |
12) | Antitrust Issues in Platform Economics | |
13) | Public Policy Towards Platforms | |
14) | The Future of Platforms |
Course Notes / Textbooks: | David S. Evans and Richard Schmalensee, Matchmakers: The New Economics of Multisided Platforms, Boston: Harvard Business School Press, 2016. |
References: | Alvin Roth, Who Gets What and Why: The New Economics of Matchmaking and Market Design (New York: Houghton Mifflin Harcourt, 2015). Carl Shapiro and Hal R. Varian, Information Rules (Cambridge, MA: Harvard Business School Press, 1998) |
Ders Öğrenme Kazanımları | ||||||||||||||
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Program Outcomes | ||||||||||||||
1) They acquire theoretical, historical and aesthetic knowledge specific to their field by using methods and techniques related to performing arts (acting, dance, music, etc.). | ||||||||||||||
2) They have knowledge about art culture and aesthetics and they provide the unity of theory and practice in their field. | ||||||||||||||
3) They are aware of national and international values in performing arts. | ||||||||||||||
4) Abstract and concrete concepts of performing arts; can transform it into creative thinking, innovative and original works. | ||||||||||||||
5) They have the sensitivity to run a business successfully in their field. | ||||||||||||||
6) Develops the ability to perceive, think, design and implement multidimensional from local to universal. | ||||||||||||||
7) They have knowledge about the disciplines that the performing arts field is related to and can evaluate the interaction of the sub-disciplines within their field. | ||||||||||||||
8) They develop the ability to perceive, design, and apply multidimensionality by having knowledge about artistic criticism methods. | ||||||||||||||
9) They can share original works related to their field with the society and evaluate their results and question their own work by using critical methods. | ||||||||||||||
10) They follow English language resources related to their field and can communicate with foreign colleagues in their field. | ||||||||||||||
11) By becoming aware of national and international values in the field of performing arts, they can transform abstract and concrete concepts into creative thinking, innovative and original works. | ||||||||||||||
12) They can produce original works within the framework of an interdisciplinary understanding of art. | ||||||||||||||
13) Within the framework of the Performing Arts Program and the units within it, they become individuals who are equipped to take part in the universal platform in their field. | ||||||||||||||
14) Within the Performing Arts Program, according to the field of study; have competent technical knowledge in the field of acting and musical theater. | ||||||||||||||
15) They use information and communication technologies together with computer software that is at least at the Advanced Level of the European Computer Use License as required by the field. |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | They acquire theoretical, historical and aesthetic knowledge specific to their field by using methods and techniques related to performing arts (acting, dance, music, etc.). | 2 |
2) | They have knowledge about art culture and aesthetics and they provide the unity of theory and practice in their field. | 2 |
3) | They are aware of national and international values in performing arts. | 2 |
4) | Abstract and concrete concepts of performing arts; can transform it into creative thinking, innovative and original works. | 1 |
5) | They have the sensitivity to run a business successfully in their field. | 3 |
6) | Develops the ability to perceive, think, design and implement multidimensional from local to universal. | 3 |
7) | They have knowledge about the disciplines that the performing arts field is related to and can evaluate the interaction of the sub-disciplines within their field. | 2 |
8) | They develop the ability to perceive, design, and apply multidimensionality by having knowledge about artistic criticism methods. | 3 |
9) | They can share original works related to their field with the society and evaluate their results and question their own work by using critical methods. | 1 |
10) | They follow English language resources related to their field and can communicate with foreign colleagues in their field. | 1 |
11) | By becoming aware of national and international values in the field of performing arts, they can transform abstract and concrete concepts into creative thinking, innovative and original works. | 3 |
12) | They can produce original works within the framework of an interdisciplinary understanding of art. | 2 |
13) | Within the framework of the Performing Arts Program and the units within it, they become individuals who are equipped to take part in the universal platform in their field. | 3 |
14) | Within the Performing Arts Program, according to the field of study; have competent technical knowledge in the field of acting and musical theater. | 2 |
15) | They use information and communication technologies together with computer software that is at least at the Advanced Level of the European Computer Use License as required by the field. | 3 |
Semester Requirements | Number of Activities | Level of Contribution |
Presentation | 1 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 3 | 42 |
Presentations / Seminar | 1 | 18 | 18 |
Midterms | 1 | 20 | 20 |
Final | 1 | 30 | 30 |
Total Workload | 152 |