BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| OPTICIANRY (TURKISH) | |||||
| Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 | ||
Ders Genel Tanıtım Bilgileri
| Course Code: | VCD3123 | ||||||||
| Ders İsmi: | Corporate Identity Design | ||||||||
| Ders Yarıyılı: | Spring | ||||||||
| Ders Kredileri: |
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| Language of instruction: | English | ||||||||
| Ders Koşulu: | |||||||||
| Ders İş Deneyimini Gerektiriyor mu?: | No | ||||||||
| Type of course: | Non-Departmental Elective | ||||||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||||||
| Course Coordinator : | Dr. Öğr. Üyesi İPEK TORUN | ||||||||
| Course Lecturer(s): | |||||||||
| Course Assistants: |
Dersin Amaç ve İçeriği
| Course Objectives: | The primary objectives of this course are to give students the theoretical knowledge and practical design skills associated with the creation and maintenance of a corporate visual identity. Students develop critical interpersonal communication, analytical and design skills connected with the process of designing a corporate identity package for a client. Students investigate the use of symbols, the psychological implications of colour and typographic communications in relation to their application across a broad spectrum of surfaces and materials. |
| Course Content: | Analysis of the brands, logo design, corporate identity manual topics are discussed. |
Learning Outcomes
The students who have succeeded in this course;
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Ders Akış Planı
| Week | Subject | Related Preparation |
| 1) | Introduction to the course and syllabus review. | CW: Course requirements. HW: Providing examples of different sector’s brands |
| 2) | Creating an Identity | CW: Analysing world brands and typografy HW: Choosing sector |
| 3) | Students will conduct a corporate needs analysis and work on preliminary concepts | CW: Discusing corporate needs / logo’s drafts HW: Providing examples of Turkish brands |
| 4) | Research/Chossing a brand (different for each student) | CW: Brand analogies /preparing logotype alternatives |
| 5) | Presenting concepts and pre-resolved designs | CW: Preparing logotype alternatives HW: Logo’s fine tunning |
| 6) | Presentation & Critique: Depth & clarity of analysis- Originality & visual impact- Practicality of the mark – | CW: Logo’s fine tunning HW: Preparing booklet |
| 7) | Review | Presentation of the booklet(A4): Logotype: black-white, color, minimal size, background usages |
| 8) | Research/Chossing a brand (same for all the students) | CW: Research /brand analogies. HW: Preparing first alternatives |
| 9) | Introduction to related trade services, information on copyright laws, registration of trademarks, business structures, documents, signage and stationery design. | CW: Logotype’s fine tunning HW: Creating stationery’s structure |
| 10) | Conducting a corporate needs analysis and work on preliminary concepts (1) | CW: Corporate analysis/ stationery’s structures HW: Preparing stationary and merchandise |
| 11) | Conducting a corporate needs analysis and work on preliminary concepts (2) | CW: Researching various corporate identity manuals |
| 12) | Producing a draft corporate standards manual for the guidance of persons charged with the application and control of the identity. | |
| 13) | Producing the final corporate standards manual suitable for inclusion in their portfolio. | |
| 14) | Corporate Standards manual presentation |
Sources
| Course Notes / Textbooks: | Ders Anlatımları , Kütüphane & Site Araştırmaları, Tartışmalar, Sunumlar, Uygulamalar Lectures , Library& Site Researches, Discussions, Demonstrations, Applications |
| References: |
Ders - Program Öğrenme Kazanım İlişkisi
| Ders Öğrenme Kazanımları | ||||||||
|---|---|---|---|---|---|---|---|---|
| Program Outcomes | ||||||||
| 1) The student acquires theoretical and practical knowledge related to his field at a basic level. | ||||||||
| 2) The student owns information about moral discipline and ethical rules related to his field. | ||||||||
| 3) The student uses theoretical and practical knowledge related to his field at a basic level; basic fundamental computer programs and related technologies. | ||||||||
| 4) The student manages a duty independently by using the knowledge about his field at a basic level. | ||||||||
| 5) The student evaluates the knowledge about his field at a basic level with a critical approach, he designates his learning needs and directs his learning. | ||||||||
| 6) The student uses information and communication technologies with at least at basic level of European Computer Using Licence basic level of computer software which his field of study requires. | ||||||||
| 7) The student complies with and contributes to quality management and processes. | ||||||||
| 8) The student has sufficient consciousness about individual and public health, environmental protection and work safety issues. | ||||||||
| 9) The student acts in accordance with laws, regulations, legislations and professional ethics related to individual duties, rights and responsibilities. | ||||||||
Ders - Öğrenme Kazanımı İlişkisi
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | The student acquires theoretical and practical knowledge related to his field at a basic level. | |
| 2) | The student owns information about moral discipline and ethical rules related to his field. | |
| 3) | The student uses theoretical and practical knowledge related to his field at a basic level; basic fundamental computer programs and related technologies. | |
| 4) | The student manages a duty independently by using the knowledge about his field at a basic level. | |
| 5) | The student evaluates the knowledge about his field at a basic level with a critical approach, he designates his learning needs and directs his learning. | |
| 6) | The student uses information and communication technologies with at least at basic level of European Computer Using Licence basic level of computer software which his field of study requires. | |
| 7) | The student complies with and contributes to quality management and processes. | |
| 8) | The student has sufficient consciousness about individual and public health, environmental protection and work safety issues. | |
| 9) | The student acts in accordance with laws, regulations, legislations and professional ethics related to individual duties, rights and responsibilities. |
Öğrenme Etkinliği ve Öğretme Yöntemleri
Ölçme ve Değerlendirme Yöntemleri ve Kriterleri
Assessment & Grading
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 15 | % 20 |
| Presentation | 1 | % 25 |
| Midterms | 1 | % 25 |
| Final | 1 | % 30 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 70 | |
| PERCENTAGE OF FINAL WORK | % 30 | |
| Total | % 100 | |
İş Yükü ve AKTS Kredisi Hesaplaması
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Application | 14 | 28 |
| Midterms | 14 | 28 |
| Final | 13 | 26 |
| Total Workload | 124 | |