INTERNATIONAL TRADE AND BUSINESS | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | VCD3123 | ||||||||
Ders İsmi: | Corporate Identity Design | ||||||||
Ders Yarıyılı: |
Spring Fall |
||||||||
Ders Kredileri: |
|
||||||||
Language of instruction: | English | ||||||||
Ders Koşulu: | |||||||||
Ders İş Deneyimini Gerektiriyor mu?: | No | ||||||||
Type of course: | Non-Departmental Elective | ||||||||
Course Level: |
|
||||||||
Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Dr. Öğr. Üyesi İPEK TORUN | ||||||||
Course Lecturer(s): | |||||||||
Course Assistants: |
Course Objectives: | The primary objectives of this course are to give students the theoretical knowledge and practical design skills associated with the creation and maintenance of a corporate visual identity. Students develop critical interpersonal communication, analytical and design skills connected with the process of designing a corporate identity package for a client. Students investigate the use of symbols, the psychological implications of colour and typographic communications in relation to their application across a broad spectrum of surfaces and materials. |
Course Content: | Analysis of the brands, logo design, corporate identity manual topics are discussed. |
The students who have succeeded in this course;
|
Week | Subject | Related Preparation |
1) | Introduction to the course and syllabus review. | CW: Course requirements. HW: Providing examples of different sector’s brands |
2) | Creating an Identity | CW: Analysing world brands and typografy HW: Choosing sector |
3) | Students will conduct a corporate needs analysis and work on preliminary concepts | CW: Discusing corporate needs / logo’s drafts HW: Providing examples of Turkish brands |
4) | Research/Chossing a brand (different for each student) | CW: Brand analogies /preparing logotype alternatives |
5) | Presenting concepts and pre-resolved designs | CW: Preparing logotype alternatives HW: Logo’s fine tunning |
6) | Presentation & Critique: Depth & clarity of analysis- Originality & visual impact- Practicality of the mark – | CW: Logo’s fine tunning HW: Preparing booklet |
7) | Review | Presentation of the booklet(A4): Logotype: black-white, color, minimal size, background usages |
8) | Research/Chossing a brand (same for all the students) | CW: Research /brand analogies. HW: Preparing first alternatives |
9) | Introduction to related trade services, information on copyright laws, registration of trademarks, business structures, documents, signage and stationery design. | CW: Logotype’s fine tunning HW: Creating stationery’s structure |
10) | Conducting a corporate needs analysis and work on preliminary concepts (1) | CW: Corporate analysis/ stationery’s structures HW: Preparing stationary and merchandise |
11) | Conducting a corporate needs analysis and work on preliminary concepts (2) | CW: Researching various corporate identity manuals |
12) | Producing a draft corporate standards manual for the guidance of persons charged with the application and control of the identity. | |
13) | Producing the final corporate standards manual suitable for inclusion in their portfolio. | |
14) | Corporate Standards manual presentation |
Course Notes / Textbooks: | Ders Anlatımları , Kütüphane & Site Araştırmaları, Tartışmalar, Sunumlar, Uygulamalar Lectures , Library& Site Researches, Discussions, Demonstrations, Applications |
References: |
Ders Öğrenme Kazanımları | ||||||||
---|---|---|---|---|---|---|---|---|
Program Outcomes | ||||||||
1) Has theoretical and practical knowledge on management, business, trade, economy, entrepreneurship, innovation, sustainable development related to International Trade and Business and can use this information | ||||||||
2) Can collect data from different sources in the global business world and successfully apply research techniques, use information and communication technologies. | ||||||||
3) Can analyze opportunities and threats with strategic thinking skills by using different resources and channels in the ever-changing global business world. | ||||||||
4) Can communicate orally and in writing with a good knowledge of English grammar. | ||||||||
5) He / she can transfer the knowledge and skills he / she has acquired in the field to the relevant people in written and oral form and evaluate them critically. | ||||||||
6) Adopts the principles of business ethics with the awareness of professional responsibility and can apply these principles within the framework of legal rules in the field of global trade and business. | ||||||||
7) He / she can collaborate in and out of the field, take responsibility, respect cultural differences and have ethical values. | ||||||||
8) Has sufficient awareness of social rights, justice, cultural values, environmental awareness, occupational health and safety. | ||||||||
9) With the lifelong learning skill acquired, she/he can identify learning needs and improve herself/himself |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Has theoretical and practical knowledge on management, business, trade, economy, entrepreneurship, innovation, sustainable development related to International Trade and Business and can use this information | |
2) | Can collect data from different sources in the global business world and successfully apply research techniques, use information and communication technologies. | |
3) | Can analyze opportunities and threats with strategic thinking skills by using different resources and channels in the ever-changing global business world. | |
4) | Can communicate orally and in writing with a good knowledge of English grammar. | |
5) | He / she can transfer the knowledge and skills he / she has acquired in the field to the relevant people in written and oral form and evaluate them critically. | |
6) | Adopts the principles of business ethics with the awareness of professional responsibility and can apply these principles within the framework of legal rules in the field of global trade and business. | |
7) | He / she can collaborate in and out of the field, take responsibility, respect cultural differences and have ethical values. | |
8) | Has sufficient awareness of social rights, justice, cultural values, environmental awareness, occupational health and safety. | |
9) | With the lifelong learning skill acquired, she/he can identify learning needs and improve herself/himself |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 15 | % 20 |
Presentation | 1 | % 25 |
Midterms | 1 | % 25 |
Final | 1 | % 30 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 70 | |
PERCENTAGE OF FINAL WORK | % 30 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Application | 14 | 28 |
Midterms | 14 | 28 |
Final | 13 | 26 |
Total Workload | 124 |