INTERNATIONAL TRADE AND BUSINESS
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Ders Genel Tanıtım Bilgileri

Course Code:

IB3312

Ders İsmi:

Selected Cases in International Trade and Business

Ders Yarıyılı:

Fall
Spring

Ders Kredileri:

Theoretical	Practical	Credit	ECTS
3	0	3	6

Language of instruction:

English

Ders Koşulu:

Ders İş Deneyimini Gerektiriyor mu?:

Type of course:

Departmental Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Assoc. Prof. HÜMEYRA ADIGÜZEL

Course Lecturer(s):

Course Assistants:

Dersin Amaç ve İçeriği

Course Objectives:

The main objective of this course is to provide relevant practical insights to international trade and business students to better understand the reasons behind successes and failures that have actually taken place in international business cases. The students are expected to analyze and develop their own points of views on those cases based on their theoretical knowledge accumulated during the first three years of the department’s curriculum.

Course Content:

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Ders Akış Planı

Week	Subject	Related Preparation
1)	Introduction & Explanation of the Syllabus
2)	The International Environment Society, Culture, Global Consumer Culture
3)	The International Environment, Political, Legal and Regulatory Environments
4)	Export Market Selection : Definition and Strategies Segmentation, Targeting and Positioning
5)	Information for International Marketing Decisions
6)	Global Marketing Research
7)	Market Entry Strategies, Export – Nonexport Enry Modes
8)	Licensing, Investment and Strategic Alliances
9)	Brand and Product Decisions in Global Marketing
10)	Midterm Exam
11)	Pricing Decisions in Global Marketing
12)	Financing and Methods of Payment / Additional Export and Import Issues
13)	Promotion and Marketing Communications Decisions, Advertising and Public Relations
14)	Handling Export Orders, Supply Chain Management, Global Marketing Channels, Physical Distribution

Sources

Course Notes / Textbooks:
References:	Global Marketing - Svend Hollensen - 6th Edition (a PDF book will be provided) Global Marketing - Keegan/Green - 6th Edition (weekly readings will be provided)

Ders - Program Öğrenme Kazanım İlişkisi

Ders Öğrenme Kazanımları
Program Outcomes
1) Has theoretical and practical knowledge on management, business, trade, economy, entrepreneurship, innovation, sustainable development related to International Trade and Business and can use this information
2) Can collect data from different sources in the global business world and successfully apply research techniques, use information and communication technologies.
3) Can analyze opportunities and threats with strategic thinking skills by using different resources and channels in the ever-changing global business world.
4) Can communicate orally and in writing with a good knowledge of English grammar.
5) He / she can transfer the knowledge and skills he / she has acquired in the field to the relevant people in written and oral form and evaluate them critically.
6) Adopts the principles of business ethics with the awareness of professional responsibility and can apply these principles within the framework of legal rules in the field of global trade and business.
7) He / she can collaborate in and out of the field, take responsibility, respect cultural differences and have ethical values.
8) Has sufficient awareness of social rights, justice, cultural values, environmental awareness, occupational health and safety.
9) With the lifelong learning skill acquired, she/he can identify learning needs and improve herself/himself

Ders - Öğrenme Kazanımı İlişkisi

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Has theoretical and practical knowledge on management, business, trade, economy, entrepreneurship, innovation, sustainable development related to International Trade and Business and can use this information	4
2)	Can collect data from different sources in the global business world and successfully apply research techniques, use information and communication technologies.	4
3)	Can analyze opportunities and threats with strategic thinking skills by using different resources and channels in the ever-changing global business world.	3
4)	Can communicate orally and in writing with a good knowledge of English grammar.	4
5)	He / she can transfer the knowledge and skills he / she has acquired in the field to the relevant people in written and oral form and evaluate them critically.	4
6)	Adopts the principles of business ethics with the awareness of professional responsibility and can apply these principles within the framework of legal rules in the field of global trade and business.	4
7)	He / she can collaborate in and out of the field, take responsibility, respect cultural differences and have ethical values.	4
8)	Has sufficient awareness of social rights, justice, cultural values, environmental awareness, occupational health and safety.	4
9)	With the lifelong learning skill acquired, she/he can identify learning needs and improve herself/himself	4

Öğrenme Etkinliği ve Öğretme Yöntemleri

Ölçme ve Değerlendirme Yöntemleri ve Kriterleri

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 10
Project	1	% 20
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

İş Yükü ve AKTS Kredisi Hesaplaması

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	5	70
Homework Assignments	2	7	14
Quizzes	2	5	10
Midterms	1	2	2
Final	1	2	2
Total Workload			140