BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| OPTICIANRY (TURKISH) | |||||
| Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 | ||
Ders Genel Tanıtım Bilgileri
| Course Code: | PRL4545 | ||||||||
| Ders İsmi: | Public Relations and Visuality | ||||||||
| Ders Yarıyılı: | Spring | ||||||||
| Ders Kredileri: |
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| Language of instruction: | English | ||||||||
| Ders Koşulu: | |||||||||
| Ders İş Deneyimini Gerektiriyor mu?: | No | ||||||||
| Type of course: | Non-Departmental Elective | ||||||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||||||
| Course Coordinator : | Instructor SİNEM İNCE | ||||||||
| Course Lecturer(s): | |||||||||
| Course Assistants: |
Dersin Amaç ve İçeriği
| Course Objectives: | In this course the students will get familiar with the concepts of visual production and communication tools. They will learn how video productions and other visual communication media are used in public relations; also they will practice in the field while learning how to use the communication tools. They will gain knowledge about visual arts and productions in the following areas of work in public relations: corporate public relations, broadcast, news releases. |
| Course Content: | In this course, students will learn about the topics of visual productions, writing storyboards, camera, graphics, lighting, voice, music, trailers, corporate education films, video productions in media relations and news releases. |
Learning Outcomes
The students who have succeeded in this course;
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Ders Akış Planı
| Week | Subject | Related Preparation |
| 1) | What is your target in visual productions? How can you find information? | |
| 2) | Writing, storyboard and first step to production | |
| 3) | Visual Production Overview Camera-graphics | |
| 4) | Visual Production Overview Lighting-Voice-Music | |
| 5) | Visual Production Overview Last Part - Editing | |
| 6) | How does Visual Production Process Work in PR? | |
| 7) | How Visual Productions works with PR? Image films with examples | |
| 8) | What is trailer? How can you product trailers? With examples | |
| 9) | How can you product corporate education films for companies? | |
| 10) | Public Relations in TV Programs - How to use visual PR activites in Tv Programs | |
| 11) | Video Productions and Media Relations | |
| 12) | Video News Releases | |
| 13) | Video News Releases with examples | |
| 14) | Review For The Final Exam |
Sources
| Course Notes / Textbooks: | Visual Communication: Images with Messages Paul Martin Lester 2013 |
| References: |
Ders - Program Öğrenme Kazanım İlişkisi
| Ders Öğrenme Kazanımları | ||||||||
|---|---|---|---|---|---|---|---|---|
| Program Outcomes | ||||||||
| 1) The student acquires theoretical and practical knowledge related to his field at a basic level. | ||||||||
| 2) The student owns information about moral discipline and ethical rules related to his field. | ||||||||
| 3) The student uses theoretical and practical knowledge related to his field at a basic level; basic fundamental computer programs and related technologies. | ||||||||
| 4) The student manages a duty independently by using the knowledge about his field at a basic level. | ||||||||
| 5) The student evaluates the knowledge about his field at a basic level with a critical approach, he designates his learning needs and directs his learning. | ||||||||
| 6) The student uses information and communication technologies with at least at basic level of European Computer Using Licence basic level of computer software which his field of study requires. | ||||||||
| 7) The student complies with and contributes to quality management and processes. | ||||||||
| 8) The student has sufficient consciousness about individual and public health, environmental protection and work safety issues. | ||||||||
| 9) The student acts in accordance with laws, regulations, legislations and professional ethics related to individual duties, rights and responsibilities. | ||||||||
Ders - Öğrenme Kazanımı İlişkisi
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | The student acquires theoretical and practical knowledge related to his field at a basic level. | |
| 2) | The student owns information about moral discipline and ethical rules related to his field. | |
| 3) | The student uses theoretical and practical knowledge related to his field at a basic level; basic fundamental computer programs and related technologies. | |
| 4) | The student manages a duty independently by using the knowledge about his field at a basic level. | |
| 5) | The student evaluates the knowledge about his field at a basic level with a critical approach, he designates his learning needs and directs his learning. | |
| 6) | The student uses information and communication technologies with at least at basic level of European Computer Using Licence basic level of computer software which his field of study requires. | |
| 7) | The student complies with and contributes to quality management and processes. | |
| 8) | The student has sufficient consciousness about individual and public health, environmental protection and work safety issues. | |
| 9) | The student acts in accordance with laws, regulations, legislations and professional ethics related to individual duties, rights and responsibilities. |
Öğrenme Etkinliği ve Öğretme Yöntemleri
Ölçme ve Değerlendirme Yöntemleri ve Kriterleri
Assessment & Grading
| Semester Requirements | Number of Activities | Level of Contribution |
| Application | 3 | % 10 |
| Homework Assignments | 2 | % 10 |
| Midterms | 1 | % 30 |
| Final | 1 | % 50 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
İş Yükü ve AKTS Kredisi Hesaplaması
| Activities | Number of Activities | Workload |
| Course Hours | 13 | 39 |
| Study Hours Out of Class | 13 | 39 |
| Presentations / Seminar | 2 | 6 |
| Project | 7 | 41 |
| Homework Assignments | 1 | 3 |
| Midterms | 1 | 3 |
| Final | 1 | 3 |
| Total Workload | 134 | |