OPTICIANRY (TURKISH) | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | ENM3003 | ||||||||
Ders İsmi: | Marketing Analytics | ||||||||
Ders Yarıyılı: | Spring | ||||||||
Ders Kredileri: |
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Language of instruction: | English | ||||||||
Ders Koşulu: | |||||||||
Ders İş Deneyimini Gerektiriyor mu?: | No | ||||||||
Type of course: | Non-Departmental Elective | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Dr. Öğr. Üyesi KAZIM SELÇUK TUZCUOĞLU | ||||||||
Course Lecturer(s): | |||||||||
Course Assistants: |
Course Objectives: | Explaining the principles of the Marketing, one of the main functions in the companies and describing the modern marketing methods. |
Course Content: | Main Definitions, Market Research, Consumer Behaviour, Marketing Mix, Promotion Planning |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | Introduction and Main Definitions | |
2) | The History of Marketing and the Change of the Marketing Concept | |
3) | The Definiton of Customer and Understanding the Consumer | |
4) | Marketing Information System and Market Research | |
5) | The Organization of the Marketing Department in the Corporations and the Relationships with other Departments | |
6) | Strategic Marketing Planning and Preparation of the Marketing Plan | |
7) | Marketing Environment and Marketing Mix | |
8) | Product Management and New Product Development | |
9) | Pricing Strategy and Discount Politics | |
10) | Distribution and Logistics Decisions | |
11) | Integrated Marketing Communication and Promotion Methods | |
12) | Advertising and Public Relations | |
13) | Personal Sales Management and Sales Promotions | |
14) | Internet, Social Media and Digital Marketing | |
15) | Preparation for Final Exam | |
16) | Final Exam |
Course Notes / Textbooks: | Principles of Marketing - Philip Kotler - Pearson - 13th Ed. |
References: | Aylık ve haftalık Ekonomi Dergileri - Monthly and Weekly Economy Magazines |
Ders Öğrenme Kazanımları | ||||||||
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Program Outcomes | ||||||||
1) The student acquires theoretical and practical knowledge related to his field at a basic level. | ||||||||
2) The student owns information about moral discipline and ethical rules related to his field. | ||||||||
3) The student uses theoretical and practical knowledge related to his field at a basic level; basic fundamental computer programs and related technologies. | ||||||||
4) The student manages a duty independently by using the knowledge about his field at a basic level. | ||||||||
5) The student evaluates the knowledge about his field at a basic level with a critical approach, he designates his learning needs and directs his learning. | ||||||||
6) The student uses information and communication technologies with at least at basic level of European Computer Using Licence basic level of computer software which his field of study requires. | ||||||||
7) The student complies with and contributes to quality management and processes. | ||||||||
8) The student has sufficient consciousness about individual and public health, environmental protection and work safety issues. | ||||||||
9) The student acts in accordance with laws, regulations, legislations and professional ethics related to individual duties, rights and responsibilities. |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | The student acquires theoretical and practical knowledge related to his field at a basic level. | |
2) | The student owns information about moral discipline and ethical rules related to his field. | |
3) | The student uses theoretical and practical knowledge related to his field at a basic level; basic fundamental computer programs and related technologies. | |
4) | The student manages a duty independently by using the knowledge about his field at a basic level. | |
5) | The student evaluates the knowledge about his field at a basic level with a critical approach, he designates his learning needs and directs his learning. | |
6) | The student uses information and communication technologies with at least at basic level of European Computer Using Licence basic level of computer software which his field of study requires. | |
7) | The student complies with and contributes to quality management and processes. | |
8) | The student has sufficient consciousness about individual and public health, environmental protection and work safety issues. | |
9) | The student acts in accordance with laws, regulations, legislations and professional ethics related to individual duties, rights and responsibilities. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 1 | % 15 |
Homework Assignments | 1 | % 30 |
Midterms | 1 | % 25 |
Final | 1 | % 30 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 70 | |
PERCENTAGE OF FINAL WORK | % 30 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 15 | 3 | 45 |
Homework Assignments | 4 | 15 | 60 |
Midterms | 1 | 2 | 2 |
Final | 1 | 2 | 2 |
Total Workload | 109 |