POLITICAL SCIENCE AND INTERNATIONAL RELATIONS
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Ders Genel Tanıtım Bilgileri

Course Code:

ENM3003

Ders İsmi:

Marketing Analytics

Ders Yarıyılı:

Spring
Fall

Ders Kredileri:

Theoretical	Practical	Credit	ECTS
3	0	3	6

Language of instruction:

English

Ders Koşulu:

Ders İş Deneyimini Gerektiriyor mu?:

Type of course:

Non-Departmental Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr. Öğr. Üyesi KAZIM SELÇUK TUZCUOĞLU

Course Lecturer(s):

Course Assistants:

Course Objectives:	Explaining the principles of the Marketing, one of the main functions in the companies and describing the modern marketing methods.
Course Content:	Main Definitions, Market Research, Consumer Behaviour, Marketing Mix, Promotion Planning

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Week	Subject	Related Preparation
1)	Introduction and Main Definitions
2)	The History of Marketing and the Change of the Marketing Concept
3)	The Definiton of Customer and Understanding the Consumer
4)	Marketing Information System and Market Research
5)	The Organization of the Marketing Department in the Corporations and the Relationships with other Departments
6)	Strategic Marketing Planning and Preparation of the Marketing Plan
7)	Marketing Environment and Marketing Mix
8)	Product Management and New Product Development
9)	Pricing Strategy and Discount Politics
10)	Distribution and Logistics Decisions
11)	Integrated Marketing Communication and Promotion Methods
12)	Advertising and Public Relations
13)	Personal Sales Management and Sales Promotions
14)	Internet, Social Media and Digital Marketing
15)	Preparation for Final Exam
16)	Final Exam

Course Notes / Textbooks:	Principles of Marketing - Philip Kotler - Pearson - 13th Ed.
References:	Aylık ve haftalık Ekonomi Dergileri - Monthly and Weekly Economy Magazines

Ders Öğrenme Kazanımları
Program Outcomes
1) Grasp basic theoretical and conceptual knowledge about the field and relations between them at the level of practice.
2) Possess basic knowledge about the causes and effects of political transformations in societies.
3) Possess knowledge about quantitative, qualitative and mixed research methods in social and behavioral sciences.
4) Recognize historical patterns while evaluating contemporary political and social developments.
5) Demonstrate interdisciplinary and critical approach while analyzing, synthesizing and forecasting domestic and foreign policy.
6) Conduct studies in the field professionally, both independently or as a team member.
7) Possess consciousness about lifelong learning based on Research & Development.
8) Communicate with peers both orally and in writing, by using a foreign language at least at a level of European Language Portfolio B1 General Level and the necessary informatics and communication technologies.
9) Apply field-related knowledge and competences into career advancement, projects for sustainable development goals, and social responsibility initiatives.
10) Possess the habit to monitor domestic and foreign policy agenda as well as international developments.
11) Possess competence to interpret the new political actors, theories and concepts in a global era.
12) Evaluate the legal and ethical implications of advanced technologies on politics.

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Grasp basic theoretical and conceptual knowledge about the field and relations between them at the level of practice.
2)	Possess basic knowledge about the causes and effects of political transformations in societies.
3)	Possess knowledge about quantitative, qualitative and mixed research methods in social and behavioral sciences.
4)	Recognize historical patterns while evaluating contemporary political and social developments.
5)	Demonstrate interdisciplinary and critical approach while analyzing, synthesizing and forecasting domestic and foreign policy.
6)	Conduct studies in the field professionally, both independently or as a team member.
7)	Possess consciousness about lifelong learning based on Research & Development.
8)	Communicate with peers both orally and in writing, by using a foreign language at least at a level of European Language Portfolio B1 General Level and the necessary informatics and communication technologies.
9)	Apply field-related knowledge and competences into career advancement, projects for sustainable development goals, and social responsibility initiatives.
10)	Possess the habit to monitor domestic and foreign policy agenda as well as international developments.
11)	Possess competence to interpret the new political actors, theories and concepts in a global era.
12)	Evaluate the legal and ethical implications of advanced technologies on politics.