BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| OPTICIANRY (TURKISH) | |||||
| Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 | ||
Ders Genel Tanıtım Bilgileri
| Course Code: | ISM5231 | ||||||||
| Ders İsmi: | Strategic Management | ||||||||
| Ders Yarıyılı: | Spring | ||||||||
| Ders Kredileri: |
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| Language of instruction: | Turkish | ||||||||
| Ders Koşulu: | |||||||||
| Ders İş Deneyimini Gerektiriyor mu?: | No | ||||||||
| Type of course: | Non-Departmental Elective | ||||||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||||||
| Course Coordinator : | Assoc. Prof. AHMET BEŞKESE | ||||||||
| Course Lecturer(s): | |||||||||
| Course Assistants: |
Dersin Amaç ve İçeriği
| Course Objectives: | Over the years, the field of strategic management has had a major influence on corporate behavior. Terms such as cash cow, sustainable competitive advantage and core competence are frequently raised in day-to-day business conversations. In fact, the ability to apply strategic analysis to practical business problems has become a valuable skill in many occupations, including management consultancy, stock broking, merchant banking and corporate finance. The aim of this course is to give you the tools needed to analyze situations and think strategically. |
| Course Content: | Fundamenal strategic management issues including strategy development process, evaluation of external and internal factors, SWOT analysis, strategy types, value management, actions planning, business planning. |
Learning Outcomes
The students who have succeeded in this course;
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Ders Akış Planı
| Week | Subject | Related Preparation |
| 1) | Introduction | |
| 2) | Fundamentals of Strategic Management | |
| 3) | Mission, Vision, Objectives and Stakeholders | |
| 4) | Analysis of the External Environment - Opportunities and Threats | |
| 5) | Analysis of the firm itself - Strengths, Weaknesses and Distinctive Competences | |
| 6) | Analysis of the firm itself - Strengths, Weaknesses and Distinctive Competences | |
| 7) | Measuring the Environmental Factors - Evaluation Matrices | |
| 8) | Basic strategies and their components | |
| 9) | Business-level strategies: Competitive strategies | |
| 10) | Midterm | |
| 11) | Corporate strategies | |
| 12) | Evaluation and Management of Corporate-level strategies (Portfolio evaluation tools) | |
| 13) | Organizational structures | |
| 14) | Presentation of case study projects |
Sources
| Course Notes / Textbooks: | Ülgen, H. ve Mirze, S. K. (2007). İşletmelerde Stratejik Yönetim, 4. bası, Arıkan Basım Yayım Dağıtım, İstanbul. |
| References: | Eren, E., (2005). Stratejik Yönetim ve İşletme Politikası, 7. bası, Beta, İstanbul. Dinçer, Ö., (2007). Stratejik Yönetim ve İşletme Politikası, 8. bası, Alfa, İstanbul. Dess, G. G., Lumpkin, G. T., and Taylor, M. L. (2005). Strategic Management: Creating Competitive Advantage, 2nd Edtn., McGraw-Hill. Porter, M. E., (2003). Rekabet Stratejisi: Sektör ve Rakip Analizi Teknikleri, Sistem Yayınları, 2. baskı., Sistem Yayıncılık. Çomaklı, Ş. E., Ekici, K. M. ve Şahım, T. Z., (2007).Geleceği Planlamada Stratejik Yönetim, a-c Yayınevi, Ankara. |
Ders - Program Öğrenme Kazanım İlişkisi
| Ders Öğrenme Kazanımları | ||||||||
|---|---|---|---|---|---|---|---|---|
| Program Outcomes | ||||||||
| 1) The student acquires theoretical and practical knowledge related to his field at a basic level. | ||||||||
| 2) The student owns information about moral discipline and ethical rules related to his field. | ||||||||
| 3) The student uses theoretical and practical knowledge related to his field at a basic level; basic fundamental computer programs and related technologies. | ||||||||
| 4) The student manages a duty independently by using the knowledge about his field at a basic level. | ||||||||
| 5) The student evaluates the knowledge about his field at a basic level with a critical approach, he designates his learning needs and directs his learning. | ||||||||
| 6) The student uses information and communication technologies with at least at basic level of European Computer Using Licence basic level of computer software which his field of study requires. | ||||||||
| 7) The student complies with and contributes to quality management and processes. | ||||||||
| 8) The student has sufficient consciousness about individual and public health, environmental protection and work safety issues. | ||||||||
| 9) The student acts in accordance with laws, regulations, legislations and professional ethics related to individual duties, rights and responsibilities. | ||||||||
Ders - Öğrenme Kazanımı İlişkisi
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | The student acquires theoretical and practical knowledge related to his field at a basic level. | |
| 2) | The student owns information about moral discipline and ethical rules related to his field. | |
| 3) | The student uses theoretical and practical knowledge related to his field at a basic level; basic fundamental computer programs and related technologies. | |
| 4) | The student manages a duty independently by using the knowledge about his field at a basic level. | |
| 5) | The student evaluates the knowledge about his field at a basic level with a critical approach, he designates his learning needs and directs his learning. | |
| 6) | The student uses information and communication technologies with at least at basic level of European Computer Using Licence basic level of computer software which his field of study requires. | |
| 7) | The student complies with and contributes to quality management and processes. | |
| 8) | The student has sufficient consciousness about individual and public health, environmental protection and work safety issues. | |
| 9) | The student acts in accordance with laws, regulations, legislations and professional ethics related to individual duties, rights and responsibilities. |
Öğrenme Etkinliği ve Öğretme Yöntemleri
Ölçme ve Değerlendirme Yöntemleri ve Kriterleri
Assessment & Grading
| Semester Requirements | Number of Activities | Level of Contribution |
| Presentation | 1 | % 10 |
| Project | 1 | % 20 |
| Midterms | 1 | % 25 |
| Final | 1 | % 45 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 55 | |
| PERCENTAGE OF FINAL WORK | % 45 | |
| Total | % 100 | |
İş Yükü ve AKTS Kredisi Hesaplaması
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 13 | 3 | 39 |
| Study Hours Out of Class | 15 | 6 | 90 |
| Presentations / Seminar | 1 | 6 | 6 |
| Project | 1 | 49 | 49 |
| Midterms | 1 | 3 | 3 |
| Paper Submission | 1 | 5 | 5 |
| Final | 1 | 3 | 3 |
| Total Workload | 195 | ||