| Course Objectives: |
This course is designed to lead the student to understand the importance and the nature of entrepreneurship process and the link between innovation and entrepreneurship. In this course, the aim is to discuss the theories and the practice of new venture creation. This course focuses on technology entrepreneurship and management of new technology-based venture formation process from the very beginning which is discovering opportunities. The students will deal with each step of entrepreneurship, such as strategy development, planning, marketing, production, organization, financial planning, acquiring resources and managing resources. |
| Course Content: |
Introduction to entrepreneurship
Crafting and entrepreneurial strategy; entrepreneurial mind
Entrepreneurial process; from idea to opportunity
Creating an innovation strategy
Business model; business concept; business plan
Venture formation
Product design, development, marketing and sales
Entrepreneurial resources; finding and acquiring resources; managing resources
Entrepreneurial team
Preparing a financial plan; profit and harvest; risk and returns
Sources of capital; negotiations and deals |
| Week |
Subject |
Related Preparation |
| 1) |
Introduction to the concept of entrepreneurship |
None |
| 2) |
Crafting and entrepreneurial strategy; entrepreneurial mind and characteristics of an entrepreneur.
|
Reading Chapter 1 in the text book
|
| 3) |
Entrepreneurial process; creating/discovering an entrepreneurial opportunity; from business idea to entrepreneurial opportunity |
Reading Chapter 2-3 from the text book. |
| 4) |
Creating a competitive strategy and innovation strategy
|
Reading Chapter 4-5 in the text book |
| 5) |
Preparing business model, business model canvas and business plan |
Reading Chapter 6 in the text book
Reading Chapter 10 in the reference book. |
| 6) |
Venture formation process; product design, development; marketing and sales
|
Reading Chapter 8-9 in the etxt book |
| 7) |
Entrepreneurial resources; finding and acquiring resources; managing entrepreneurial resources
|
Reading Chapter 11 and 13 in the text book |
| 8) |
Midterm exam |
Preparation for midterm exam |
| 9) |
Entrepreneurial team; organization and creativity
|
Reading Chapter 12 in the text book.
Reading Chapter 12 in the reference book |
| 10) |
Preparing a financial plan, profit and harvest; risk and returns
|
Reading Chapters 7,16, 17 in the text book |
| 11) |
Sources of capital; negotiations and deals with investors
|
Reading Chapter 18-19 in the text book |
| 12) |
Understading the life cycle of a new venture, stages of growth, leading a new venture to success |
Reading Chapter 20 in the text book
Reading Chapter 22 in the reference book |
| 13) |
Course project presentations |
Preparation for the presentations |
| 14) |
Course project presentations |
Preparation for the presentations |
| |
Program Outcomes |
Level of Contribution |
| 1) |
The student acquires theoretical and practical knowledge related to his field at a basic level. |
|
| 2) |
The student owns information about moral discipline and ethical rules related to his field. |
|
| 3) |
The student uses theoretical and practical knowledge related to his field at a basic level; basic fundamental computer programs and related technologies. |
|
| 4) |
The student manages a duty independently by using the knowledge about his field at a basic level. |
|
| 5) |
The student evaluates the knowledge about his field at a basic level with a critical approach, he designates his learning needs and directs his learning. |
|
| 6) |
The student uses information and communication technologies with at least at basic level of European Computer Using Licence basic level of computer software which his field of study requires. |
|
| 7) |
The student complies with and contributes to quality management and processes. |
|
| 8) |
The student has sufficient consciousness about individual and public health, environmental protection and work safety issues. |
|
| 9) |
The student acts in accordance with laws, regulations, legislations and professional ethics related to individual duties, rights and responsibilities. |
|
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
