| Course Objectives: |
This course is designed to lead the student to understand the importance and the nature of entrepreneurship process and the link between innovation and entrepreneurship. In this course, the aim is to discuss the theories and the practice of new venture creation. This course focuses on technology entrepreneurship and management of new technology-based venture formation process from the very beginning which is discovering opportunities. The students will deal with each step of entrepreneurship, such as strategy development, planning, marketing, production, organization, financial planning, acquiring resources and managing resources. |
| Course Content: |
Introduction to entrepreneurship
Crafting and entrepreneurial strategy; entrepreneurial mind
Entrepreneurial process; from idea to opportunity
Creating an innovation strategy
Business model; business concept; business plan
Venture formation
Product design, development, marketing and sales
Entrepreneurial resources; finding and acquiring resources; managing resources
Entrepreneurial team
Preparing a financial plan; profit and harvest; risk and returns
Sources of capital; negotiations and deals |
| Week |
Subject |
Related Preparation |
| 1) |
Introduction to the concept of entrepreneurship |
None |
| 2) |
Crafting and entrepreneurial strategy; entrepreneurial mind and characteristics of an entrepreneur.
|
Reading Chapter 1 in the text book
|
| 3) |
Entrepreneurial process; creating/discovering an entrepreneurial opportunity; from business idea to entrepreneurial opportunity |
Reading Chapter 2-3 from the text book. |
| 4) |
Creating a competitive strategy and innovation strategy
|
Reading Chapter 4-5 in the text book |
| 5) |
Preparing business model, business model canvas and business plan |
Reading Chapter 6 in the text book
Reading Chapter 10 in the reference book. |
| 6) |
Venture formation process; product design, development; marketing and sales
|
Reading Chapter 8-9 in the etxt book |
| 7) |
Entrepreneurial resources; finding and acquiring resources; managing entrepreneurial resources
|
Reading Chapter 11 and 13 in the text book |
| 8) |
Midterm exam |
Preparation for midterm exam |
| 9) |
Entrepreneurial team; organization and creativity
|
Reading Chapter 12 in the text book.
Reading Chapter 12 in the reference book |
| 10) |
Preparing a financial plan, profit and harvest; risk and returns
|
Reading Chapters 7,16, 17 in the text book |
| 11) |
Sources of capital; negotiations and deals with investors
|
Reading Chapter 18-19 in the text book |
| 12) |
Understading the life cycle of a new venture, stages of growth, leading a new venture to success |
Reading Chapter 20 in the text book
Reading Chapter 22 in the reference book |
| 13) |
Course project presentations |
Preparation for the presentations |
| 14) |
Course project presentations |
Preparation for the presentations |
| |
Program Outcomes |
Level of Contribution |
| 1) |
They acquire theoretical, historical and aesthetic knowledge specific to their field by using methods and techniques related to performing arts (acting, dance, music, etc.). |
2 |
| 2) |
They have knowledge about art culture and aesthetics and they provide the unity of theory and practice in their field. |
2 |
| 3) |
They are aware of national and international values in performing arts. |
2 |
| 4) |
Abstract and concrete concepts of performing arts; can transform it into creative thinking, innovative and original works. |
1 |
| 5) |
They have the sensitivity to run a business successfully in their field. |
3 |
| 6) |
Develops the ability to perceive, think, design and implement multidimensional from local to universal. |
3 |
| 7) |
They have knowledge about the disciplines that the performing arts field is related to and can evaluate the interaction of the sub-disciplines within their field. |
2 |
| 8) |
They develop the ability to perceive, design, and apply multidimensionality by having knowledge about artistic criticism methods. |
3 |
| 9) |
They can share original works related to their field with the society and evaluate their results and question their own work by using critical methods. |
1 |
| 10) |
They follow English language resources related to their field and can communicate with foreign colleagues in their field. |
1 |
| 11) |
By becoming aware of national and international values in the field of performing arts, they can transform abstract and concrete concepts into creative thinking, innovative and original works. |
3 |
| 12) |
They can produce original works within the framework of an interdisciplinary understanding of art. |
2 |
| 13) |
Within the framework of the Performing Arts Program and the units within it, they become individuals who are equipped to take part in the universal platform in their field. |
3 |
| 14) |
Within the Performing Arts Program, according to the field of study; have competent technical knowledge in the field of acting and musical theater. |
2 |
| 15) |
They use information and communication technologies together with computer software that is at least at the Advanced Level of the European Computer Use License as required by the field. |
3 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
