OPTICIANRY (TURKISH)
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Ders Genel Tanıtım Bilgileri

Course Code:

GEP1601

Ders İsmi:

Communication in Local Governments

Ders Yarıyılı:

Fall
Spring

Ders Kredileri:

Theoretical	Practical	Credit	ECTS
3	0	3	5

Language of instruction:

Turkish

Ders Koşulu:

Ders İş Deneyimini Gerektiriyor mu?:

Type of course:

GE-Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr. BURCU ALARSLAN ULUDAŞ

Course Lecturer(s):

Course Assistants:

Course Objectives:	To improve the students’ capability to see their city through a communication perspective, raise their awareness and offers to -experience the process from theories to real campaigns.
Course Content:	Starting from corporate communication skills in local governments through social marketing, including the international organizations and projects adding value to the city, each subject is explained with the real campaign samples.

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Week	Subject	Related Preparation
1)	introduction; local governments and communication
2)	governments, subsidiaries and corporate communication
3)	social marketing
4)	social services and municipalities
5)	international organizations and the city
6)	To add brand value to the city by sports
7)	To add brand value to the city by congress and tourism
8)	repositioning the annual celebrations and add value to the city
9)	To add value to the city by culture and arts	IBB 8th year catalogue
10)	education and urban life
11)	activities for the youths and to add value to the city
12)	public transportation in urban life	IBB annual reports
13)	urban life and environment
14)	urban life and technology

Course Notes / Textbooks:	Kampanya örnekleri ve raporları, IBB faaliyet raporları, Istanbul Guide, IBB 8. Yıl kataloğu IBB annual reports, Istanbul guide, various articles, IBB 8th year catalogue
References:

Ders Öğrenme Kazanımları
Program Outcomes
1) The student acquires theoretical and practical knowledge related to his field at a basic level.
2) The student owns information about moral discipline and ethical rules related to his field.
3) The student uses theoretical and practical knowledge related to his field at a basic level; basic fundamental computer programs and related technologies.
4) The student manages a duty independently by using the knowledge about his field at a basic level.
5) The student evaluates the knowledge about his field at a basic level with a critical approach, he designates his learning needs and directs his learning.
6) The student uses information and communication technologies with at least at basic level of European Computer Using Licence basic level of computer software which his field of study requires.
7) The student complies with and contributes to quality management and processes.
8) The student has sufficient consciousness about individual and public health, environmental protection and work safety issues.
9) The student acts in accordance with laws, regulations, legislations and professional ethics related to individual duties, rights and responsibilities.

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	The student acquires theoretical and practical knowledge related to his field at a basic level.
2)	The student owns information about moral discipline and ethical rules related to his field.
3)	The student uses theoretical and practical knowledge related to his field at a basic level; basic fundamental computer programs and related technologies.
4)	The student manages a duty independently by using the knowledge about his field at a basic level.
5)	The student evaluates the knowledge about his field at a basic level with a critical approach, he designates his learning needs and directs his learning.
6)	The student uses information and communication technologies with at least at basic level of European Computer Using Licence basic level of computer software which his field of study requires.
7)	The student complies with and contributes to quality management and processes.
8)	The student has sufficient consciousness about individual and public health, environmental protection and work safety issues.
9)	The student acts in accordance with laws, regulations, legislations and professional ethics related to individual duties, rights and responsibilities.