| Course Objectives: |
Written and spoken English-language texts will serve as a foundation for exploration into the elements that determine meaning, tone, rhetoric and strength of expression. Students, too, will produce original spoken and written texts that highlight their understanding of these topics. A variety of readings will expose students to various genres and registers. In addition, the course will draw students’ attention to the use of language in advertising, media, politics to engender specific outcomes and shape cultural values. |
| Course Content: |
The course will focus on various genres and rhetorical styles of written and spoken language. Language will be explored vis-à-vis its role in politics, media, advertising, and cultural contrast. Students will demonstrate their understanding of the specified topics through presentations, papers, and projects. |
| Week |
Subject |
Related Preparation |
| 1) |
Course Introduction;
Critical Reading |
Escholz, Rosa, Clark pp. 116-123: The Prescriptive Tradition by David Crystal |
| 2) |
Writing for an audience |
Escholz, Rosa, Clark pp. 139-143: Linda Flower |
| 3) |
Contrastive Rhetoric and Language Teaching |
Kaplan, Robert B. (1966). Cultural thought patterns in inter-cultural education. Language Learning, 18, 1-20.
Contrastive Rhetoric in Applied Linguistics (Conner & Long Chapter 2)
|
| 4) |
Discourse analysis through the Discourse Matrix |
Mackie, A. & Bullock, C. (1990). Discourse matrix: A practical tool for ESL writing teachers. TESL Canada Journal/Revue TESL du Canada 8, 1, 67-76. |
| 5) |
Contrastive Rhetoric through the years: from Kaplan to the present day |
Historical Evaluation of Contrastive Rhetoric (Conner & Long Chapter 3) |
| 6) |
Contrastive Rhetoric and the Field of Rhetoric and Composition |
Conner & Long Chapter 4
|
| 7) |
Writing: the Transaction |
Escholz, Rosa, Clark pp. 144-154 |
| 8) |
Language and culture |
The Language-Culture Connection (Escholz, Rosa, Clark pp. 309-337);
A Mosaic of Cultures in Language (Escholz, Rosa, Clark pp. 338-396) |
| 9) |
Personal Names: Making Family Connections |
Escholz, Rosa, Clark pp. 179-214 |
| 10) |
The Nature of Prejudicial Language |
Escholz, Rosa, Clark pp. 243-271 |
| 11) |
Language, Race, and Gender |
Escholz, Rosa, Clark pp. 272-308 |
| 12) |
The Language of Politics |
Escholz, Rosa, Clark pp. 525-553 |
| 13) |
Jargon, Political Correctness, Doublespeak and Euphemism |
Escholz, Rosa, Clark pp. 465-524 |
| 14) |
The Language of Advertising |
Escholz, Rosa, Clark pp. 565-608 |
| |
Program Outcomes |
Level of Contribution |
| 1) |
Adequate knowledge in mathematics, science and computer engineering; the ability to use theoretical and practical knowledge in these areas in complex engineering problems.
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| 2) |
Ability to identify, formulate, and solve complex engineering problems; ability to select and apply appropriate analysis and modeling methods for this purpose.
|
2 |
| 3) |
Ability to design a complex system, process, device or product to meet specific requirements under realistic constraints and conditions; ability to apply modern design methods for this purpose.
|
3 |
| 4) |
Ability to develop, select and use modern techniques and tools necessary for the analysis and solution of complex problems encountered in computer engineering applications; ability to use information technologies effectively.
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| 5) |
Ability to design, conduct experiments, collect data, analyze and interpret results for the study of complex engineering problems or computer engineering research topics.
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3 |
| 6) |
Ability to work effectively within and multi-disciplinary teams; individual study skills.
|
2 |
| 7) |
Ability to communicate effectively in verbal and written Turkish; knowledge of at least one foreign language; ability to write active reports and understand written reports, to prepare design and production reports, to make effective presentations, to give and receive clear and understandable instructions.
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| 8) |
Awareness of the necessity of lifelong learning; ability to access information, to follow developments in science and technology and to renew continuously.
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| 9) |
To act in accordance with ethical principles, professional and ethical responsibility; information on the standards used in engineering applications.
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| 10) |
Information on business practices such as project management, risk management and change management; awareness of entrepreneurship and innovation; information about sustainable development.
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| 11) |
Knowledge of the effects of engineering practices on health, environment and safety in the universal and social scale and the problems of the era reflected in engineering; awareness of the legal consequences of engineering solutions.
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BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
