| Course Objectives: |
The basic target is to give some information about description of marketing, service marketing, marketing specialities of banking and insurance service. |
| Course Content: |
Market structure of banking and insurance sector, Characteristics and marketing of banking services, Planning and strategies for banking services, Determination of the price of bank services, Distribution activities in the services of the Bank, Promotion activities of the bank services, Applications, Insurance marketing, services, features, Case study, Insurance services, marketing planning, Determining the price of insurance services, Distribution activities in the insurance services, Promotion activities of the insurance services, Case study
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| Week |
Subject |
Related Preparation |
| 1) |
Market structure of banking and insurance sector |
Students are given the course materials a week before. |
| 2) |
Characteristics and marketing of banking services |
Students are given the course materials a week before. |
| 3) |
Planning and strategies for banking services |
Students are given the course materials a week before. |
| 4) |
Determination of the price of bank services |
Students are given the course materials a week before. |
| 5) |
Distribution activities in the services of the Bank |
Students are given the course materials a week before. |
| 6) |
Promotion activities of the bank services |
Students are given the course materials a week before. |
| 7) |
Insurance marketing, services, features |
Students are given the course materials a week before. |
| 8) |
Practical Applications |
|
| 9) |
Case study |
Students are given the course materials a week before. |
| 10) |
Insurance services, marketing planning |
Students are given the course materials a week before. |
| 11) |
Determining the price of insurance services |
Students are given the course materials a week before. |
| 12) |
Distribution activities in the insurance services |
Students are given the course materials a week before. |
| 13) |
Promotion activities of the insurance services |
Students are given the course materials a week before. |
| 14) |
Case study |
Students are given the course materials a week before. |
| |
Program Outcomes |
Level of Contribution |
| 1) |
The student acquires theoretical and practical knowledge related to his field at a basic level. |
|
| 2) |
The student owns information about moral discipline and ethical rules related to his field. |
|
| 3) |
The student uses theoretical and practical knowledge related to his field at a basic level; basic fundamental computer programs and related technologies. |
|
| 4) |
The student manages a duty independently by using the knowledge about his field at a basic level. |
|
| 5) |
The student evaluates the knowledge about his field at a basic level with a critical approach, he designates his learning needs and directs his learning. |
|
| 6) |
The student uses information and communication technologies with at least at basic level of European Computer Using Licence basic level of computer software which his field of study requires. |
|
| 7) |
The student complies with and contributes to quality management and processes. |
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| 8) |
The student has sufficient consciousness about individual and public health, environmental protection and work safety issues. |
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| 9) |
The student acts in accordance with laws, regulations, legislations and professional ethics related to individual duties, rights and responsibilities. |
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BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
