PHYSIOTHERAPY AND REHABILITATION (ENGLISH)
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Ders Genel Tanıtım Bilgileri

Course Code:

BVS2002

Ders İsmi:

Service Management in Banking and Insurance

Ders Yarıyılı:

Spring
Fall

Ders Kredileri:

Theoretical	Practical	Credit	ECTS
1	2	2	4

Language of instruction:

Turkish

Ders Koşulu:

Ders İş Deneyimini Gerektiriyor mu?:

Type of course:

Non-Departmental Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Instructor SERAP GÖKSU

Course Lecturer(s):

Course Assistants:

Dersin Amaç ve İçeriği

Course Objectives:

The basic target is to give some information about description of marketing, service marketing, marketing specialities of banking and insurance service.

Course Content:

Market structure of banking and insurance sector, Characteristics and marketing of banking services, Planning and strategies for banking services, Determination of the price of bank services, Distribution activities in the services of the Bank, Promotion activities of the bank services, Applications, Insurance marketing, services, features, Case study, Insurance services, marketing planning, Determining the price of insurance services, Distribution activities in the insurance services, Promotion activities of the insurance services, Case study

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Ders Akış Planı

Week	Subject	Related Preparation
1)	Market structure of banking and insurance sector	Students are given the course materials a week before.
2)	Characteristics and marketing of banking services	Students are given the course materials a week before.
3)	Planning and strategies for banking services	Students are given the course materials a week before.
4)	Determination of the price of bank services	Students are given the course materials a week before.
5)	Distribution activities in the services of the Bank	Students are given the course materials a week before.
6)	Promotion activities of the bank services	Students are given the course materials a week before.
7)	Insurance marketing, services, features	Students are given the course materials a week before.
8)	Practical Applications
9)	Case study	Students are given the course materials a week before.
10)	Insurance services, marketing planning	Students are given the course materials a week before.
11)	Determining the price of insurance services	Students are given the course materials a week before.
12)	Distribution activities in the insurance services	Students are given the course materials a week before.
13)	Promotion activities of the insurance services	Students are given the course materials a week before.
14)	Case study	Students are given the course materials a week before.

Sources

Course Notes / Textbooks:	Şendoğdu, A.Aslan,Banka Hizmetlerinin Pazarlaması, Literatür Yayınları, İstanbul, 2008.
References:	Odabaşı, Yavuz, Banka ve Sigorta Pazarlaması, Anadolu Üniversitesi Yayınları, 2006.

Ders - Program Öğrenme Kazanım İlişkisi

Ders Öğrenme Kazanımları
Program Outcomes
1) To have theoretical and practical knowledge required to fulfill professional roles and functions of Physiotherapy and Rehabilitation field.
2) To act in accordance with ethical principles and values in professional practice.
3) To use life-long learning, problem-solving and critical thinking skills.
4) To define evidence-based practices and determine problem solving methods in Physiotherapy and Rehabilitation practices, using theories in health promotion, protection and care.
5) To take part in research, projects and activities within sense of social responsibility and interdisciplinary approach.
6) To have skills for training and consulting according to health education needs of individual, family and the community.
7) To be sensitive to health problems of the community and to be able to offer solutions.
8) To be able to use skills for effective communication.
9) To be able to select and use modern tools, techniques and modalities in Physiotherapy and Rehabilitation practices; to be able to use health information technologies effectively.
10) To be able to search for literature in health sciences databases and information sources to access to information and use the information effectively.
11) To be able to monitor occupational information using at least one foreign language, to collaborate and communicate with colleagues at international level.
12) To be a role model with contemporary and professional identity.

Ders - Öğrenme Kazanımı İlişkisi

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To have theoretical and practical knowledge required to fulfill professional roles and functions of Physiotherapy and Rehabilitation field.	2
2)	To act in accordance with ethical principles and values in professional practice.	1
3)	To use life-long learning, problem-solving and critical thinking skills.	4
4)	To define evidence-based practices and determine problem solving methods in Physiotherapy and Rehabilitation practices, using theories in health promotion, protection and care.	1
5)	To take part in research, projects and activities within sense of social responsibility and interdisciplinary approach.	1
6)	To have skills for training and consulting according to health education needs of individual, family and the community.	1
7)	To be sensitive to health problems of the community and to be able to offer solutions.	1
8)	To be able to use skills for effective communication.	5
9)	To be able to select and use modern tools, techniques and modalities in Physiotherapy and Rehabilitation practices; to be able to use health information technologies effectively.	1
10)	To be able to search for literature in health sciences databases and information sources to access to information and use the information effectively.	1
11)	To be able to monitor occupational information using at least one foreign language, to collaborate and communicate with colleagues at international level.	1
12)	To be a role model with contemporary and professional identity.	5

Öğrenme Etkinliği ve Öğretme Yöntemleri

Ölçme ve Değerlendirme Yöntemleri ve Kriterleri

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	1	% 5
Homework Assignments	4	% 5
Midterms	1	% 30
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

İş Yükü ve AKTS Kredisi Hesaplaması

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	2	28
Homework Assignments	3	3	9
Quizzes	1	1	1
Midterms	1	1	1
Final	1	2	2
Total Workload			83