| Course Objectives: |
The basic target is to give some information about description of marketing, service marketing, marketing specialities of banking and insurance service. |
| Course Content: |
Market structure of banking and insurance sector, Characteristics and marketing of banking services, Planning and strategies for banking services, Determination of the price of bank services, Distribution activities in the services of the Bank, Promotion activities of the bank services, Applications, Insurance marketing, services, features, Case study, Insurance services, marketing planning, Determining the price of insurance services, Distribution activities in the insurance services, Promotion activities of the insurance services, Case study
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| Week |
Subject |
Related Preparation |
| 1) |
Market structure of banking and insurance sector |
Students are given the course materials a week before. |
| 2) |
Characteristics and marketing of banking services |
Students are given the course materials a week before. |
| 3) |
Planning and strategies for banking services |
Students are given the course materials a week before. |
| 4) |
Determination of the price of bank services |
Students are given the course materials a week before. |
| 5) |
Distribution activities in the services of the Bank |
Students are given the course materials a week before. |
| 6) |
Promotion activities of the bank services |
Students are given the course materials a week before. |
| 7) |
Insurance marketing, services, features |
Students are given the course materials a week before. |
| 8) |
Practical Applications |
|
| 9) |
Case study |
Students are given the course materials a week before. |
| 10) |
Insurance services, marketing planning |
Students are given the course materials a week before. |
| 11) |
Determining the price of insurance services |
Students are given the course materials a week before. |
| 12) |
Distribution activities in the insurance services |
Students are given the course materials a week before. |
| 13) |
Promotion activities of the insurance services |
Students are given the course materials a week before. |
| 14) |
Case study |
Students are given the course materials a week before. |
| |
Program Outcomes |
Level of Contribution |
| 1) |
Has theoretical and practical knowledge on management, business, trade, economy, entrepreneurship, innovation, sustainable development related to International Trade and Business and can use this information |
|
| 2) |
Can collect data from different sources in the global business world and successfully apply research techniques, use information and communication technologies. |
|
| 3) |
Can analyze opportunities and threats with strategic thinking skills by using different resources and channels in the ever-changing global business world. |
|
| 4) |
Can communicate orally and in writing with a good knowledge of English grammar. |
|
| 5) |
He / she can transfer the knowledge and skills he / she has acquired in the field to the relevant people in written and oral form and evaluate them critically. |
|
| 6) |
Adopts the principles of business ethics with the awareness of professional responsibility and can apply these principles within the framework of legal rules in the field of global trade and business. |
|
| 7) |
He / she can collaborate in and out of the field, take responsibility, respect cultural differences and have ethical values. |
|
| 8) |
Has sufficient awareness of social rights, justice, cultural values, environmental awareness, occupational health and safety. |
|
| 9) |
With the lifelong learning skill acquired, she/he can identify learning needs and improve herself/himself |
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BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
