DENTAL MEDICINE | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | ENI5013 | ||||||||
Ders İsmi: | Starting Up an Innovative Business | ||||||||
Ders Yarıyılı: |
Spring Fall |
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Ders Kredileri: |
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Language of instruction: | English | ||||||||
Ders Koşulu: | |||||||||
Ders İş Deneyimini Gerektiriyor mu?: | No | ||||||||
Type of course: | Non-Departmental Elective | ||||||||
Course Level: |
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Mode of Delivery: | |||||||||
Course Coordinator : | HANDE SAĞLAM | ||||||||
Course Lecturer(s): | |||||||||
Course Assistants: |
Course Objectives: | This course aims at explore the various ways you can organize your business and meet governmental requirements. |
Course Content: | Discover how to complete a market study and identify potential customers. Then develop an initial marketing plan. |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | What Makes a Good Entrepreneur? | Reading |
2) | Organizational Structure | Reading |
3) | Picking Your Target Market and How You Will Reach Them | Reading |
4) | Product and Price Strategy | Reading |
5) | Funding Sources, Choosing a Location, and Hiring Staff | Reading |
6) | Learn strategies to attract customers and keep them coming back. | Reading |
7) | Midterm Exam | Reading |
8) | Legal Considerations for Startups | Reading |
9) | Strategic Planning | Reading |
10) | Emerging distribution channels for the entrepreneur | Reading |
11) | Assessing Business Performance | Reading |
12) | Social Media and the Digital World in innovative business plan | Reading |
13) | Presentation Skills Workshop | Reading |
14) | Business Plan Presentations | Reading |
Course Notes / Textbooks: | Entrepreneur’s Toolkit (ET): Tools and Techniques to Launch and Grow Your Business, various authors, Harvard Business Press Books. |
References: | Marketer’s Toolkit: The 10 Strategies You Need to Succeed, various authors, Harvard Business Press Books |
Ders Öğrenme Kazanımları |
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Program Outcomes |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution |
Semester Requirements | Number of Activities | Level of Contribution |
Presentation | 1 | % 30 |
Midterms | 1 | % 25 |
Final | 1 | % 45 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 55 | |
PERCENTAGE OF FINAL WORK | % 45 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Application | 13 | 7 | 91 |
Study Hours Out of Class | 11 | 3 | 33 |
Presentations / Seminar | 1 | 3 | 3 |
Midterms | 1 | 3 | 3 |
Final | 1 | 3 | 3 |
Total Workload | 175 |