FOREIGN TRADE (TURKISH, DISTANCE EDUCATION)
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Ders Genel Tanıtım Bilgileri

Course Code:

COP4312

Ders İsmi:

IDA-KID Kurumsal İletişim Konuları

Ders Yarıyılı:

Spring
Fall

Ders Kredileri:

Theoretical	Practical	Credit	ECTS
3	0	3	5

Language of instruction:

English

Ders Koşulu:

Ders İş Deneyimini Gerektiriyor mu?:

Type of course:

Non-Departmental Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr. Öğr. Üyesi SELCAN YEŞİLYURT

Course Lecturer(s):

Course Assistants:

Course Objectives:	This course aims students to understand the corporate context as it affects the corresponding practice of public relations and the various roles of public relations in supporting the organizations, ranging from employee and investor relations to government, community and customer relations.
Course Content:	This course examines the role of public relations within a corporation and its responsibilities in developing and maintaining external and internal relations. This course will consist of lectures, case analyses and discussion.

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Week	Subject	Related Preparation
1)	Introduction
2)	Culture-Art Communication
3)	International Communication, Leader Communication
4)	Issue Management
5)	Media Relations
6)	Social Media
7)	Sports Communication
8)	Financial Communication
9)	Crisis Management
10)	Event Management
11)	Internal Communication
12)	Social Responsibility, assignment for the final project
13)	Research, Measurement
14)	Review of the semester

Course Notes / Textbooks:
References:	Paul Argenti (2008) Corporate Communication

Ders Öğrenme Kazanımları
Program Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

Program Outcomes

Level of Contribution