COP4312 IDA-KID Kurumsal İletişim KonularıBahçeşehir UniversityDegree Programs POLITICAL SCIENCE AND INTERNATIONAL RELATIONSGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
POLITICAL SCIENCE AND INTERNATIONAL RELATIONS
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Ders Genel Tanıtım Bilgileri

Course Code: COP4312
Ders İsmi: IDA-KID Kurumsal İletişim Konuları
Ders Yarıyılı: Spring
Fall
Ders Kredileri:
Theoretical Practical Credit ECTS
3 0 3 5
Language of instruction: English
Ders Koşulu:
Ders İş Deneyimini Gerektiriyor mu?: No
Type of course: Non-Departmental Elective
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi SELCAN YEŞİLYURT
Course Lecturer(s):
Course Assistants:

Dersin Amaç ve İçeriği

Course Objectives: This course aims students to understand the corporate context as it affects the corresponding practice of public relations and the various roles of public relations in supporting the organizations, ranging from employee and investor relations to government, community and customer relations.


Course Content: This course examines the role of public relations within a corporation and its responsibilities in developing and maintaining external and internal relations. This course will consist of lectures, case analyses and discussion.

Learning Outcomes

The students who have succeeded in this course;
Learning Outcomes
1 - Knowledge
Theoretical - Conceptual
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Ders Akış Planı

Week Subject Related Preparation
1) Introduction
2) Culture-Art Communication
3) International Communication, Leader Communication
4) Issue Management
5) Media Relations
6) Social Media
7) Sports Communication
8) Financial Communication
9) Crisis Management
10) Event Management
11) Internal Communication
12) Social Responsibility, assignment for the final project
13) Research, Measurement
14) Review of the semester

Sources

Course Notes / Textbooks:
References: Paul Argenti (2008) Corporate Communication

Ders - Program Öğrenme Kazanım İlişkisi

Ders Öğrenme Kazanımları
Program Outcomes
1) Grasp basic theoretical and conceptual knowledge about the field and relations between them at the level of practice.
2) Possess basic knowledge about the causes and effects of political transformations in societies.
3) Possess knowledge about quantitative, qualitative and mixed research methods in social and behavioral sciences.
4) Recognize historical patterns while evaluating contemporary political and social developments.
5) Demonstrate interdisciplinary and critical approach while analyzing, synthesizing and forecasting domestic and foreign policy.
6) Conduct studies in the field professionally, both independently or as a team member.
7) Possess consciousness about lifelong learning based on Research & Development.
8) Communicate with peers both orally and in writing, by using a foreign language at least at a level of European Language Portfolio B1 General Level and the necessary informatics and communication technologies.
9) Apply field-related knowledge and competences into career advancement, projects for sustainable development goals, and social responsibility initiatives.
10) Possess the habit to monitor domestic and foreign policy agenda as well as international developments.
11) Possess competence to interpret the new political actors, theories and concepts in a global era.
12) Evaluate the legal and ethical implications of advanced technologies on politics.

Ders - Öğrenme Kazanımı İlişkisi

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Grasp basic theoretical and conceptual knowledge about the field and relations between them at the level of practice.
2) Possess basic knowledge about the causes and effects of political transformations in societies.
3) Possess knowledge about quantitative, qualitative and mixed research methods in social and behavioral sciences.
4) Recognize historical patterns while evaluating contemporary political and social developments.
5) Demonstrate interdisciplinary and critical approach while analyzing, synthesizing and forecasting domestic and foreign policy.
6) Conduct studies in the field professionally, both independently or as a team member.
7) Possess consciousness about lifelong learning based on Research & Development.
8) Communicate with peers both orally and in writing, by using a foreign language at least at a level of European Language Portfolio B1 General Level and the necessary informatics and communication technologies.
9) Apply field-related knowledge and competences into career advancement, projects for sustainable development goals, and social responsibility initiatives.
10) Possess the habit to monitor domestic and foreign policy agenda as well as international developments.
11) Possess competence to interpret the new political actors, theories and concepts in a global era.
12) Evaluate the legal and ethical implications of advanced technologies on politics.

Öğrenme Etkinliği ve Öğretme Yöntemleri

Ölçme ve Değerlendirme Yöntemleri ve Kriterleri

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Attendance 10 % 10
Project 1 % 50
Midterms 1 % 40
Total % 100
PERCENTAGE OF SEMESTER WORK % 100
PERCENTAGE OF FINAL WORK %
Total % 100

İş Yükü ve AKTS Kredisi Hesaplaması

Activities Number of Activities Workload
Course Hours 14 42
Study Hours Out of Class 15 41
Project 11 29
Final 1 4
Total Workload 116