| The marketing program aims to enable the participants to internalize modern business and marketing management practices, as well as to gain knowledge and skills that will take their organizations forward with a customer-oriented approach by deepening in brand management. Marketing includes a comprehensive set of actions based on analysis, planning, implementation and control in order to ensure that the organization achieves its goals, as a result of the evaluation of the competitive power of the business and consumer needs. As a matter of fact, in today's increasingly competitive environment, companies that create their marketing strategies by taking into account the changing market conditions and consumer needs can be successful. In order to achieve this success, “brand development” gains great importance. In addition to creating a successful brand, managing this brand requires the same amount of knowledge and skill. The marketing program has been developed by taking into account the trends and needs in the global and local arena in order to provide the infrastructure for decision and management processes in creating and managing successful brands. |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
