STRATEGIC MARKETING AND BRAND MANAGEMENT (TURKISH, NONTHESIS)
Master	TR-NQF-HE: Level 7	QF-EHEA: Second Cycle	EQF-LLL: Level 7

Course & Program Outcomes Matrix

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

No Effect	ED (Lowest)	D (Low)	O (Average)	Y (High)	EY (Highest)

No Effect	Lowest	Low	Average	High	Highest

Program Outcomes

Total

Courses

ISL5205 Marketing Strategies

100.00

ISL5205 Marketing Strategies

ISL5253 Consumer Behavior

90.00

ISL5253 Consumer Behavior

ISL5301 Research Methods and Ethics

83.33

ISL5301 Research Methods and Ethics

ISL5999 Project

100.00

ISL5999 Project

ISL5253 Consumer Behavior	5	5	4	4	4	5	27	90.00
ISL5253 Consumer Behavior	EY	EY	Y	Y	Y	EY
ISL5253 Consumer Behavior
ISL5252 Brand Communication and Strategic Brand Management	5	5	4	5	5	4	28	93.33
ISL5252 Brand Communication and Strategic Brand Management	EY	EY	Y	EY	EY	Y
ISL5252 Brand Communication and Strategic Brand Management
ISL5612 Production and Process Management	3	3	4	3	3		16	53.33
ISL5612 Production and Process Management	O	O	Y	O	O
ISL5612 Production and Process Management
ISL5296 Global Marketing	4	4	4	3	4	4	23	76.67
ISL5296 Global Marketing	Y	Y	Y	O	Y	Y
ISL5296 Global Marketing
ISL5164 Strategies for Multinational Companies							0	0.00
ISL5164 Strategies for Multinational Companies
ISL5164 Strategies for Multinational Companies
ISL5292 Integrated Marketing Communication	4	4	4	5	4	4	25	83.33
ISL5292 Integrated Marketing Communication	Y	Y	Y	EY	Y	Y
ISL5292 Integrated Marketing Communication
PAZ5904 Current Issues in Marketing	5	5	5	5	5	5	30	100.00
PAZ5904 Current Issues in Marketing	EY	EY	EY	EY	EY	EY
PAZ5904 Current Issues in Marketing
PAZ5105 Competition Analysis							0	0.00
PAZ5105 Competition Analysis
PAZ5105 Competition Analysis
PAZ5111 Service Marketing and Management	4	4	4	4	4	4	24	80.00
PAZ5111 Service Marketing and Management	Y	Y	Y	Y	Y	Y
PAZ5111 Service Marketing and Management
PAZ5201 Crisis Communication							0	0.00
PAZ5201 Crisis Communication
PAZ5201 Crisis Communication
PAZ5702 Building Powerful Brands	5	5	5	5	5	5	30	100.00
PAZ5702 Building Powerful Brands	EY	EY	EY	EY	EY	EY
PAZ5702 Building Powerful Brands
ISL5195 Principles of Entrepreneurship	2	2	2	2	2	2	12	40.00
ISL5195 Principles of Entrepreneurship	D	D	D	D	D	D
ISL5195 Principles of Entrepreneurship
ISL5621 Presentation and Speech	3	2	3	3	2	2	15	50.00
ISL5621 Presentation and Speech	O	D	O	O	D	D
ISL5621 Presentation and Speech
ISL5622 Crisis Management							0	0.00
ISL5622 Crisis Management
ISL5622 Crisis Management
ISL5629 International Business and Economy							0	0.00
ISL5629 International Business and Economy
ISL5629 International Business and Economy
ISL5633 Investment Analysis and Portfolio Management							0	0.00
ISL5633 Investment Analysis and Portfolio Management
ISL5633 Investment Analysis and Portfolio Management
ISL5634 Tourism Management							0	0.00
ISL5634 Tourism Management
ISL5634 Tourism Management
ISL5926 Current Approaches in Business and Management	4	4	4	4	4	4	24	80.00
ISL5926 Current Approaches in Business and Management	Y	Y	Y	Y	Y	Y
ISL5926 Current Approaches in Business and Management
ISL5304 Brand Management	5	5	5	5	5	5	30	100.00
ISL5304 Brand Management	EY	EY	EY	EY	EY	EY
ISL5304 Brand Management
ISL5334 Design Thought and Innovation	3	3	3	3	4	4	20	66.67
ISL5334 Design Thought and Innovation	O	O	O	O	Y	Y
ISL5334 Design Thought and Innovation
ISL5348 Project Management							0	0.00
ISL5348 Project Management
ISL5348 Project Management
ISL5080 Media and Communication in Business	4	3	4	4	4	4	23	76.67
ISL5080 Media and Communication in Business	Y	O	Y	Y	Y	Y
ISL5080 Media and Communication in Business
ISL5302 Supply Chain and Logistics Management							0	0.00
ISL5302 Supply Chain and Logistics Management
ISL5302 Supply Chain and Logistics Management
ISL5083 Commercial Marketing Practices in Brand and Product Management	4	4	4	4	4	4	24	80.00
ISL5083 Commercial Marketing Practices in Brand and Product Management	Y	Y	Y	Y	Y	Y
ISL5083 Commercial Marketing Practices in Brand and Product Management
ISL5969 Customer Experience Management	5	5	4	5	4	5	28	93.33
ISL5969 Customer Experience Management	EY	EY	Y	EY	Y	EY
ISL5969 Customer Experience Management
ISL5369 Principles of Content Marketing							0	0.00
ISL5369 Principles of Content Marketing
ISL5369 Principles of Content Marketing
ISL5450 Employer Brand Design	4	3	4	4	4	4	23	76.67
ISL5450 Employer Brand Design	Y	O	Y	Y	Y	Y
ISL5450 Employer Brand Design
ISL5170 Industry 4.0 and Digital Transformation	4	4	4	5	4	4	25	83.33
ISL5170 Industry 4.0 and Digital Transformation	Y	Y	Y	EY	Y	Y
ISL5170 Industry 4.0 and Digital Transformation