STRATEGIC MARKETING AND BRAND MANAGEMENT (TURKISH, NONTHESIS)
Master	TR-NQF-HE: Level 7	QF-EHEA: Second Cycle	EQF-LLL: Level 7

Course & Program Outcomes Matrix

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

No Effect	ED (Lowest)	D (Low)	O (Average)	Y (High)	EY (Highest)

No Effect	Lowest	Low	Average	High	Highest

Program Outcomes

Total

Courses

ISL5205 Marketing Strategies

100.00

ISL5205 Marketing Strategies

ISL5253 Consumer Behavior

90.00

ISL5253 Consumer Behavior

ISL5301 Research Methods and Ethics

83.33

ISL5301 Research Methods and Ethics

ISL5999 Project

100.00

ISL5999 Project

ISL5253 Consumer Behavior	5	5	4	4	4	5	27	90.00
ISL5253 Consumer Behavior	EY	EY	Y	Y	Y	EY
ISL5253 Consumer Behavior
ISL5252 Brand Communication and Strategic Brand Management	5	5	4	5	5	4	28	93.33
ISL5252 Brand Communication and Strategic Brand Management	EY	EY	Y	EY	EY	Y
ISL5252 Brand Communication and Strategic Brand Management
ISL5164 Strategies for Multinational Companies							0	0.00
ISL5164 Strategies for Multinational Companies
ISL5164 Strategies for Multinational Companies
ISL5255 Strategic Marketing Practices							0	0.00
ISL5255 Strategic Marketing Practices
ISL5255 Strategic Marketing Practices
ISL5254 Customer Relations Management and Database Marketing							0	0.00
ISL5254 Customer Relations Management and Database Marketing
ISL5254 Customer Relations Management and Database Marketing
ISL5292 Integrated Marketing Communication	4	4	4	5	4	4	25	83.33
ISL5292 Integrated Marketing Communication	Y	Y	Y	EY	Y	Y
ISL5292 Integrated Marketing Communication
ISL5294 Personal Sales Techniques							0	0.00
ISL5294 Personal Sales Techniques
ISL5294 Personal Sales Techniques
PAZ5904 Current Issues in Marketing	5	5	5	5	5	5	30	100.00
PAZ5904 Current Issues in Marketing	EY	EY	EY	EY	EY	EY
PAZ5904 Current Issues in Marketing
PAZ5702 Building Powerful Brands	5	5	5	5	5	5	30	100.00
PAZ5702 Building Powerful Brands	EY	EY	EY	EY	EY	EY
PAZ5702 Building Powerful Brands
ISL5195 Principles of Entrepreneurship	2	2	2	2	2	2	12	40.00
ISL5195 Principles of Entrepreneurship	D	D	D	D	D	D
ISL5195 Principles of Entrepreneurship
ISL5620 Entrepreneurship and Innovation Management							0	0.00
ISL5620 Entrepreneurship and Innovation Management
ISL5620 Entrepreneurship and Innovation Management
ISL5627 Digital Marketing							0	0.00
ISL5627 Digital Marketing
ISL5627 Digital Marketing
ISL5628 Social Media Management							0	0.00
ISL5628 Social Media Management
ISL5628 Social Media Management
ISL5926 Current Approaches in Business and Management	4	4	4	4	4	4	24	80.00
ISL5926 Current Approaches in Business and Management	Y	Y	Y	Y	Y	Y
ISL5926 Current Approaches in Business and Management
ISL5450 Employer Brand Design	4	3	4	4	4	4	23	76.67
ISL5450 Employer Brand Design	Y	O	Y	Y	Y	Y
ISL5450 Employer Brand Design