STRATEGIC MARKETING AND BRAND MANAGEMENT (TURKISH, NONTHESIS)
Master	TR-NQF-HE: Level 7	QF-EHEA: Second Cycle	EQF-LLL: Level 7

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ISL5620	Entrepreneurship and Innovation Management	Fall Spring	3	0	3	8

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Departmental Elective
Course Level:
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. SERKAN YEŞİLYURT
Course Lecturer(s):	Assist. Prof. MERİÇ ESAT BEBİTOĞLU Instructor TANKUT ÇIĞIR Prof. Dr. ESRA ALBAYRAKOĞLU Assoc. Prof. MUSTAFA SUNDU Assoc. Prof. EBRU BEYZA BAYARÇELİK Assist. Prof. ÖZAY ÖZAYDIN
Recommended Optional Program Components:	none
Course Objectives:	This course has the aim of improving creative abilities and strengthen the ability of entrepreneurship.

Learning Outcomes

The students who have succeeded in this course;
I. Students will learn what is entrepreneurship ,and what entrepreneurship means for the economy and the business organization
II. Can identify the processes of entrepreneurship by analyzing it.
III. Can work on the feasibility of business ideas.
IV. Can explain the importance of a business plan and analyze its contents.

Course Content

This course includes topics such as; creativitiy in entrepreneurship, innovation, business plan, marketing plan, management plan

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Concepts related to entrepreneurship
2)	Types of entrepreneurship, characteristics of entrepreneur
3)	Processes of entrepreneurship
4)	Creativity in entrepreneurship
5)	Innovation in entrepreneurship
6)	Feasibility
7)	Review
8)	Business plan
9)	Marketing plan
10)	Production plan
11)	Management plan
12)	Financial plan
13)	Tales of entrepreneurship
14)	Overview

Sources

Course Notes / Textbooks:	1. Elçi, Şirin (2007) İnovasyon. 2. Johansson, Frans (2007) Yaratıcılık ve İnovasyon. Mediacat.
References:	1.Odabaşı, Yavuz (2001), Pazarlama Planı Rehberi.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Project	1	% 20
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Application	13	4	52
Study Hours Out of Class	14	7	98
Midterms	1	2	2
Final	1	2	2
Total Workload			196

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Being able to develop and deepen their knowledge in the same or a different field at the level of expertise, based on undergraduate level qualifications.
2)	To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field of marketing and branding.
3)	To be able to develop new strategic approaches for the solution of complex and unpredictable problems encountered in applications related to the field of marketing and branding and to produce solutions by taking responsibility.
4)	To be able to critically evaluate the knowledge and skills acquired in the field of marketing and brands expertise and to direct their learning.
5)	To be able to systematically convey the current developments in the field of marketing and brandıng and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data.
6)	To be able to develop strategy, policy and implementation plans in the field of marketing and branding and to evaluate the results obtained within the framework of quality processes.