STRATEGIC MARKETING AND BRAND MANAGEMENT (TURKISH, NONTHESIS)


Profile of the Program

The marketing program aims to enable the participants to internalize modern business and marketing management practices, as well as to gain knowledge and skills that will take their organizations forward with a customer-oriented approach by deepening in brand management. Marketing includes a comprehensive set of actions based on analysis, planning, implementation and control in order to ensure that the organization achieves its goals, as a result of the evaluation of the competitive power of the business and consumer needs. As a matter of fact, in today's increasingly competitive environment, companies that create their marketing strategies by taking into account the changing market conditions and consumer needs can be successful. In order to achieve this success, “brand development” gains great importance. In addition to creating a successful brand, managing this brand requires the same amount of knowledge and skill. The marketing program has been developed by taking into account the trends and needs in the global and local arena in order to provide the infrastructure for decision and management processes in creating and managing successful brands.

Qualification Awarded

The students who successfully complete the program are awarded the degree of Bachelor of Pazarlama

Level of Qualification

This is a program.

Specific Admission Requirements

Students applying to the program must have completed a 4-year undergraduate education.

Qualification Requirements and Regulations

Students who complete this Program will be entitled to a Master of Marketing degree

Recognition of Prior Learning

Students who will continue their education at Bahçeşehir University may be exempted from the courses they took at the previous education institution within the framework of certain regulations. If the content of the course taken is in accordance with the content of the course given at BAU and it is approved by the relevant institute directorate, the student may be exempted from this course.

Occupational Profiles of Graduates

In marketing departments, as brand manager, product manager

Access to Further Studies

Pursuant to the regulation published in the Official Gazette dated February 6, 2013 and numbered 28551, students who graduated from the master's program without thesis can apply to study in doctoral programs only if they meet the specified prerequisites.

Program Outcomes

1 Being able to develop and deepen their knowledge in the same or a different field at the level of expertise, based on undergraduate level qualifications.
2 To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field of marketing and branding.
3 To be able to develop new strategic approaches for the solution of complex and unpredictable problems encountered in applications related to the field of marketing and branding and to produce solutions by taking responsibility.
4 To be able to critically evaluate the knowledge and skills acquired in the field of marketing and brands expertise and to direct their learning.
5 To be able to systematically convey the current developments in the field of marketing and brandıng and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data.
6 To be able to develop strategy, policy and implementation plans in the field of marketing and branding and to evaluate the results obtained within the framework of quality processes.

Course & Program Outcomes Matrix

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes 1 2 3 4 5 6
Courses
ISL5205 Marketing Strategies
ISL5253 Consumer Behavior
ISL5301 Research Methods and Ethics
ISL5999 Project
Departmental Elective
EKO5001 Management Economics
ISL5079 Corporate Resource Planning
ISL5080 Media and Communication in Business
ISL5083 Commercial Marketing Practices in Brand and Product Management
ISL5102 Human Resource Management
ISL5110 Organizational Behavior
ISL5164 Strategies for Multinational Companies
ISL5170 Industry 4.0 and Digital Transformation
ISL5195 Principles of Entrepreneurship
ISL5198 Banking and Financial Institutions
ISL5202 Globalization and Perception Management
ISL5252 Brand Communication and Strategic Brand Management
ISL5253 Consumer Behavior
ISL5292 Integrated Marketing Communication
ISL5296 Global Marketing
ISL5302 Supply Chain and Logistics Management
ISL5304 Brand Management
ISL5308 Global Economy
ISL5318 Leadership Development
ISL5326 Financial Statement Analysis
ISL5334 Design Thought and Innovation
ISL5346 Political Economy for Leaders and Managers
ISL5348 Project Management
ISL5356 Cognitive and Behavioral Leadership
ISL5366 Financial Risk Management
ISL5369 Principles of Content Marketing
ISL5409 Restaurant Management and Management
ISL5414 Budgeting and Money Management
ISL5450 Employer Brand Design
ISL5511 Financial Management
ISL5612 Production and Process Management
ISL5621 Presentation and Speech
ISL5622 Crisis Management
ISL5629 International Business and Economy
ISL5631 Current Topics on Turkish Economy
ISL5633 Investment Analysis and Portfolio Management
ISL5634 Tourism Management
ISL5926 Current Approaches in Business and Management
ISL5969 Customer Experience Management
PAZ5105 Competition Analysis
PAZ5111 Service Marketing and Management
PAZ5201 Crisis Communication
PAZ5702 Building Powerful Brands
PAZ5904 Current Issues in Marketing
UIL5131 Energy Policies
GE-Elective

Course Structure Diagram with Credits

1. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
ISL5205 Marketing Strategies 3 0 3 8
ISL5301 Research Methods and Ethics 3 0 3 9
Departmental Elective 3 7
Departmental Elective 3 6
Total 30
2. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
ISL5253 Consumer Behavior 3 0 3 7
Departmental Elective 3 7
Departmental Elective 3 8
Departmental Elective 3 8
Total 30
3. Semester
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS
ISL5999 Project 0 0 0 16
Departmental Elective 3 7
Departmental Elective 3 7
Total 30

Program Director (or Equivalent)


STRATEGIC MARKETING AND BRAND MANAGEMENT (TURKISH, NONTHESIS) - GRADUATE SCHOOL