MARKETING (ENGLISH, THESIS)
Master	TR-NQF-HE: Level 7	QF-EHEA: Second Cycle	EQF-LLL: Level 7

Course Structure Diagram with Credits

1. Semester

Course Code

Course Name

Language

Prerequisites

Theoretical

Practical

Credit

ECTS

BUS5205

Marketing Strategies

English

BUS5301

Research Methods and Ethics

English

Course Code	Course Name	Language	Prerequisites	Theoretical	Practical	Credit	ECTS
BUS5074	E-business and Internet marketing	English		3	0	3	8
BUS5075	Digital Marketing	English		3	0	3	8
BUS5077	Contemporary English Skills for Business and Politics	English		3	0	3	8
BUS5079	Cross Cultural Leadership and Communication	English		3	0	3	8
BUS5082	Mergers Acquisitions and Private Equity	English		3	0	3	8
BUS5102	Human Resources Management	English		3	0	3	8
BUS5105	Strategic Leadership and Management	English		3	0	3	8
BUS5110	Organizational Behaviour	English		3	0	3	8
BUS5164	International Business	English		3	0	3	8
BUS5170	Industry 4.0 and Digital Transformation	English		3	0	3	8
BUS5196	New Venture Creation	English		3	0	3	8
BUS5197	New Product Development	English		3	0	3	8
BUS5291	Services Marketing	English		3	0	3	8
BUS5302	Supply Chain and Logistic Management	English		3	0	3	8
BUS5304	Brand Management	English		3	0	3	8
BUS5305	Change Management	English		3	0	3	8
BUS5309	Global Marketing	English		3	0	3	8
BUS5323	Global Strategic Management	English		3	0	3	8
BUS5331	Business and Government Relations	English		3	0	3	8
BUS5334	Design Thinking and İnnovation	English		3	0	3	8
BUS5348	Project Management	English		3	0	3	8
BUS5358	Managing Digital Business	English		3	0	3	8
BUS5362	Globalization and Emerging Markets	English		3	0	3	8
BUS5369	Content Marketing Essentials	English		3	0	3	8
BUS5414	Budgeting and Money Management	English		3	0	3	9
BUS5612	Operations Management	English		3	0	3	8
BUS5969	Customer Experience Management	English		3	0	3	8
ECO5001	Managerial Economics	English		3	0	3	8
ENI5013	Starting Up an Innovative Business	English		3	0	3	8
ENI5021	Innovative Approaches in Marketing	English		3	0	3	8
EXM5655	Digital Business Management	English		3	0	3	8
FIN5228	Financial Management	English		3	0	3	8
GLA5502	Globalisation and Business Strategy	English		3	0	3	8
GLA5905	The Multinational Corporation: Economic, Political and Managerial Perspectives	English		3	0	3	7
MAR5113	High Technology Marketing Management	English		3	0	3	8
MAR5204	Advertising Management	English		3	0	3	8
MAR5205	Integrated Marketing Communication	English		3	0	3	9
MAR5502	Introduction to Neuromarketing	English		3	0	3	8
SDM5001	Design Thinking for Business	English		3	0	3	8
SDM5003	Strategic Analysis	English		3	0	3	8

Course Code	Course Name	Language	Prerequisites	Theoretical	Practical	Credit	ECTS
BUS5074	E-business and Internet marketing	English		3	0	3	8
BUS5075	Digital Marketing	English		3	0	3	8
BUS5077	Contemporary English Skills for Business and Politics	English		3	0	3	8
BUS5079	Cross Cultural Leadership and Communication	English		3	0	3	8
BUS5082	Mergers Acquisitions and Private Equity	English		3	0	3	8
BUS5102	Human Resources Management	English		3	0	3	8
BUS5105	Strategic Leadership and Management	English		3	0	3	8
BUS5110	Organizational Behaviour	English		3	0	3	8
BUS5164	International Business	English		3	0	3	8
BUS5170	Industry 4.0 and Digital Transformation	English		3	0	3	8
BUS5196	New Venture Creation	English		3	0	3	8
BUS5197	New Product Development	English		3	0	3	8
BUS5291	Services Marketing	English		3	0	3	8
BUS5302	Supply Chain and Logistic Management	English		3	0	3	8
BUS5304	Brand Management	English		3	0	3	8
BUS5305	Change Management	English		3	0	3	8
BUS5309	Global Marketing	English		3	0	3	8
BUS5323	Global Strategic Management	English		3	0	3	8
BUS5331	Business and Government Relations	English		3	0	3	8
BUS5334	Design Thinking and İnnovation	English		3	0	3	8
BUS5348	Project Management	English		3	0	3	8
BUS5358	Managing Digital Business	English		3	0	3	8
BUS5362	Globalization and Emerging Markets	English		3	0	3	8
BUS5369	Content Marketing Essentials	English		3	0	3	8
BUS5414	Budgeting and Money Management	English		3	0	3	9
BUS5612	Operations Management	English		3	0	3	8
BUS5969	Customer Experience Management	English		3	0	3	8
ECO5001	Managerial Economics	English		3	0	3	8
ENI5013	Starting Up an Innovative Business	English		3	0	3	8
ENI5021	Innovative Approaches in Marketing	English		3	0	3	8
EXM5655	Digital Business Management	English		3	0	3	8
FIN5228	Financial Management	English		3	0	3	8
GLA5502	Globalisation and Business Strategy	English		3	0	3	8
GLA5905	The Multinational Corporation: Economic, Political and Managerial Perspectives	English		3	0	3	7
MAR5113	High Technology Marketing Management	English		3	0	3	8
MAR5204	Advertising Management	English		3	0	3	8
MAR5205	Integrated Marketing Communication	English		3	0	3	9
MAR5502	Introduction to Neuromarketing	English		3	0	3	8
SDM5001	Design Thinking for Business	English		3	0	3	8
SDM5003	Strategic Analysis	English		3	0	3	8

2. Semester

Course Code

Course Name

Language

Prerequisites

Theoretical

Practical

Credit

ECTS

MBA5201

Consumer Behaviour

English

Course Code	Course Name	Language	Prerequisites	Theoretical	Practical	Credit	ECTS
BUS5074	E-business and Internet marketing	English		3	0	3	8
BUS5075	Digital Marketing	English		3	0	3	8
BUS5077	Contemporary English Skills for Business and Politics	English		3	0	3	8
BUS5079	Cross Cultural Leadership and Communication	English		3	0	3	8
BUS5082	Mergers Acquisitions and Private Equity	English		3	0	3	8
BUS5102	Human Resources Management	English		3	0	3	8
BUS5105	Strategic Leadership and Management	English		3	0	3	8
BUS5110	Organizational Behaviour	English		3	0	3	8
BUS5164	International Business	English		3	0	3	8
BUS5170	Industry 4.0 and Digital Transformation	English		3	0	3	8
BUS5196	New Venture Creation	English		3	0	3	8
BUS5197	New Product Development	English		3	0	3	8
BUS5291	Services Marketing	English		3	0	3	8
BUS5302	Supply Chain and Logistic Management	English		3	0	3	8
BUS5304	Brand Management	English		3	0	3	8
BUS5305	Change Management	English		3	0	3	8
BUS5309	Global Marketing	English		3	0	3	8
BUS5323	Global Strategic Management	English		3	0	3	8
BUS5331	Business and Government Relations	English		3	0	3	8
BUS5334	Design Thinking and İnnovation	English		3	0	3	8
BUS5348	Project Management	English		3	0	3	8
BUS5358	Managing Digital Business	English		3	0	3	8
BUS5362	Globalization and Emerging Markets	English		3	0	3	8
BUS5369	Content Marketing Essentials	English		3	0	3	8
BUS5414	Budgeting and Money Management	English		3	0	3	9
BUS5612	Operations Management	English		3	0	3	8
BUS5969	Customer Experience Management	English		3	0	3	8
ECO5001	Managerial Economics	English		3	0	3	8
ENI5013	Starting Up an Innovative Business	English		3	0	3	8
ENI5021	Innovative Approaches in Marketing	English		3	0	3	8
EXM5655	Digital Business Management	English		3	0	3	8
FIN5228	Financial Management	English		3	0	3	8
GLA5502	Globalisation and Business Strategy	English		3	0	3	8
GLA5905	The Multinational Corporation: Economic, Political and Managerial Perspectives	English		3	0	3	7
MAR5113	High Technology Marketing Management	English		3	0	3	8
MAR5204	Advertising Management	English		3	0	3	8
MAR5205	Integrated Marketing Communication	English		3	0	3	9
MAR5502	Introduction to Neuromarketing	English		3	0	3	8
SDM5001	Design Thinking for Business	English		3	0	3	8
SDM5003	Strategic Analysis	English		3	0	3	8

Course Code	Course Name	Language	Prerequisites	Theoretical	Practical	Credit	ECTS
BUS5074	E-business and Internet marketing	English		3	0	3	8
BUS5075	Digital Marketing	English		3	0	3	8
BUS5077	Contemporary English Skills for Business and Politics	English		3	0	3	8
BUS5079	Cross Cultural Leadership and Communication	English		3	0	3	8
BUS5082	Mergers Acquisitions and Private Equity	English		3	0	3	8
BUS5102	Human Resources Management	English		3	0	3	8
BUS5105	Strategic Leadership and Management	English		3	0	3	8
BUS5110	Organizational Behaviour	English		3	0	3	8
BUS5164	International Business	English		3	0	3	8
BUS5170	Industry 4.0 and Digital Transformation	English		3	0	3	8
BUS5196	New Venture Creation	English		3	0	3	8
BUS5197	New Product Development	English		3	0	3	8
BUS5291	Services Marketing	English		3	0	3	8
BUS5302	Supply Chain and Logistic Management	English		3	0	3	8
BUS5304	Brand Management	English		3	0	3	8
BUS5305	Change Management	English		3	0	3	8
BUS5309	Global Marketing	English		3	0	3	8
BUS5323	Global Strategic Management	English		3	0	3	8
BUS5331	Business and Government Relations	English		3	0	3	8
BUS5334	Design Thinking and İnnovation	English		3	0	3	8
BUS5348	Project Management	English		3	0	3	8
BUS5358	Managing Digital Business	English		3	0	3	8
BUS5362	Globalization and Emerging Markets	English		3	0	3	8
BUS5369	Content Marketing Essentials	English		3	0	3	8
BUS5414	Budgeting and Money Management	English		3	0	3	9
BUS5612	Operations Management	English		3	0	3	8
BUS5969	Customer Experience Management	English		3	0	3	8
ECO5001	Managerial Economics	English		3	0	3	8
ENI5013	Starting Up an Innovative Business	English		3	0	3	8
ENI5021	Innovative Approaches in Marketing	English		3	0	3	8
EXM5655	Digital Business Management	English		3	0	3	8
FIN5228	Financial Management	English		3	0	3	8
GLA5502	Globalisation and Business Strategy	English		3	0	3	8
GLA5905	The Multinational Corporation: Economic, Political and Managerial Perspectives	English		3	0	3	7
MAR5113	High Technology Marketing Management	English		3	0	3	8
MAR5204	Advertising Management	English		3	0	3	8
MAR5205	Integrated Marketing Communication	English		3	0	3	9
MAR5502	Introduction to Neuromarketing	English		3	0	3	8
SDM5001	Design Thinking for Business	English		3	0	3	8
SDM5003	Strategic Analysis	English		3	0	3	8

Course Code	Course Name	Language	Prerequisites	Theoretical	Practical	Credit	ECTS
BUS5074	E-business and Internet marketing	English		3	0	3	8
BUS5075	Digital Marketing	English		3	0	3	8
BUS5077	Contemporary English Skills for Business and Politics	English		3	0	3	8
BUS5079	Cross Cultural Leadership and Communication	English		3	0	3	8
BUS5082	Mergers Acquisitions and Private Equity	English		3	0	3	8
BUS5102	Human Resources Management	English		3	0	3	8
BUS5105	Strategic Leadership and Management	English		3	0	3	8
BUS5110	Organizational Behaviour	English		3	0	3	8
BUS5164	International Business	English		3	0	3	8
BUS5170	Industry 4.0 and Digital Transformation	English		3	0	3	8
BUS5196	New Venture Creation	English		3	0	3	8
BUS5197	New Product Development	English		3	0	3	8
BUS5291	Services Marketing	English		3	0	3	8
BUS5302	Supply Chain and Logistic Management	English		3	0	3	8
BUS5304	Brand Management	English		3	0	3	8
BUS5305	Change Management	English		3	0	3	8
BUS5309	Global Marketing	English		3	0	3	8
BUS5323	Global Strategic Management	English		3	0	3	8
BUS5331	Business and Government Relations	English		3	0	3	8
BUS5334	Design Thinking and İnnovation	English		3	0	3	8
BUS5348	Project Management	English		3	0	3	8
BUS5358	Managing Digital Business	English		3	0	3	8
BUS5362	Globalization and Emerging Markets	English		3	0	3	8
BUS5369	Content Marketing Essentials	English		3	0	3	8
BUS5414	Budgeting and Money Management	English		3	0	3	9
BUS5612	Operations Management	English		3	0	3	8
BUS5969	Customer Experience Management	English		3	0	3	8
ECO5001	Managerial Economics	English		3	0	3	8
ENI5013	Starting Up an Innovative Business	English		3	0	3	8
ENI5021	Innovative Approaches in Marketing	English		3	0	3	8
EXM5655	Digital Business Management	English		3	0	3	8
FIN5228	Financial Management	English		3	0	3	8
GLA5502	Globalisation and Business Strategy	English		3	0	3	8
GLA5905	The Multinational Corporation: Economic, Political and Managerial Perspectives	English		3	0	3	7
MAR5113	High Technology Marketing Management	English		3	0	3	8
MAR5204	Advertising Management	English		3	0	3	8
MAR5205	Integrated Marketing Communication	English		3	0	3	9
MAR5502	Introduction to Neuromarketing	English		3	0	3	8
SDM5001	Design Thinking for Business	English		3	0	3	8
SDM5003	Strategic Analysis	English		3	0	3	8

3. Semester
Course Code	Course Name	Language	Prerequisites	Theoretical	Practical	Credit	ECTS
MAR5887	Seminar	English	☑ MAR5888-1 - Thesis	0	0	0	10
MAR5888-1	Thesis	English		0	0	0	20
Total						0	30

4. Semester
Course Code	Course Name	Language	Prerequisites	Theoretical	Practical	Credit	ECTS
MAR5888-2	Thesis	English	☑ MAR5888-1 - Thesis	0	0	0	30
Total						0	30

TR marked courses are taught in Turkish.
EN marked courses are taught in English.
There TR-EN marked section of courses in both English and Turkish.