MARKETING (ENGLISH, THESIS)
Master	TR-NQF-HE: Level 7	QF-EHEA: Second Cycle	EQF-LLL: Level 7

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
BUS5205	Marketing Strategies	Fall	3	0	3	8

Basic information

Language of instruction:	English
Type of course:	Must Course
Course Level:
Mode of Delivery:
Course Coordinator :
Course Lecturer(s):	Assoc. Prof. FİGEN YILDIRIM Dr. Öğr. Üyesi KAZIM SELÇUK TUZCUOĞLU Dr. Öğr. Üyesi AYÇA CAN KIRGIZ Dr. Öğr. Üyesi GÜLBERK GÜLTEKİN SALMAN Prof. Dr. ELİF OKAN Prof. Dr. İPEK ALTINBAŞAK FARİNA Prof. Dr. AHU ERGEN Assoc. Prof. UĞUR CEVDET PANAYIRCI Dr. Öğr. Üyesi ASLI TOLUNAY Instructor AYSUN ŞABANLI Instructor MEHMET EMİN ÖRGE
Course Objectives:

Learning Outcomes

The students who have succeeded in this course;

Course Content

Weekly Detailed Course Contents

Week

Subject

Related Preparation

Sources

Course Notes / Textbooks:
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Total		%
PERCENTAGE OF SEMESTER WORK		% 0
PERCENTAGE OF FINAL WORK		%
Total		%

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Being able to develop and deepen their knowledge in the same or a different field at the level of expertise, based on undergraduate level qualifications.
2)	To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field of marketing.
3)	To be able to develop new strategic approaches for the solution of complex and unpredictable problems encountered in applications related to the field of marketing and to produce solutions by taking responsibility.
4)	To be able to critically evaluate the knowledge and skills acquired in the field of marketing expertise and to direct their learning.
5)	To be able to systematically convey the current developments in the field of marketing and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data.
6)	To be able to develop strategy, policy and implementation plans in the field of marketing and to evaluate the results obtained within the framework of quality processes.