MARKETING (ENGLISH, THESIS)
Master TR-NQF-HE: Level 7 QF-EHEA: Second Cycle EQF-LLL: Level 7

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
BUS5074 E-business and Internet marketing Fall 3 0 3 8
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Departmental Elective
Course Level:
Mode of Delivery: Face to face
Course Coordinator : Dr. BURÇAK VATANSEVER DURMAZ
Course Lecturer(s): Dr. Öğr. Üyesi KAZIM SELÇUK TUZCUOĞLU
Dr. AYŞEGÜL SAĞKAYA GÜNGÖR
Dr. YONCA ELDENER
Recommended Optional Program Components: None
Course Objectives: This course has the aim of enabling the students to possess knowledge and understanding on the three main powers behind the e-commerce, that is, technological change, business development and social change.

Learning Outcomes

The students who have succeeded in this course;
Identifying main reasons behind e-commerce, understanding the change factors that the organizations expect, telecommunication systems, web softwares, electronic data transmission, e-commerce business models, e-marketing, confidentiality and security, legal issues and the future of the e-commerce and e-commerce strategies.

Course Content

The course content will be a combination of classical lectures and case studies.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Developments in concepts related to marketing; relational marketing - customer relations management and related concepts. Lecture notes
2) Internet and marketing; concepts of e-commerce and e-marketing Lecture notes
3) Internet's impact on marketing strategies; marketing mix and e-marketing mix Lecture notes
4) E-marketing strategies; e-models and related concepts Lecture notes
5) E-marketing strategies; e-models and related concepts
6) E-models: processes, infrastructure and building an example e-commerce website, preparing a business plan.
7) Midterm Exam
8) Evaluation of e-marketing models
9) E-marketing models: marketplaces, C2C
10) E-marketing models: Gatherers
11) Payment systems and security
12) Content providers and their relationship with e-marketing
13) Communities and internet groups
14) Mobil marketing, mobil commerce and new business models

Sources

Course Notes / Textbooks: Laudon, Kenneth C., (2009), E-Commerce 2009: Business, Technology, Society, Pearson, 5th edition, ISBN-10: 0136007112, ISBN-13: 9780136007111
References: Laudon, Kenneth C., (2009), E-Commerce 2009: Business, Technology, Society, Pearson, 5th edition, ISBN-10: 0136007112, ISBN-13: 9780136007111

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 10
Project 1 % 20
Midterms 1 % 30
Final 1 % 40
Total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 14 42
Application 13 48
Study Hours Out of Class 14 81
Midterms 1 2
Final 1 2
Total Workload 175

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Being able to develop and deepen their knowledge in the same or a different field at the level of expertise, based on undergraduate level qualifications.
2) To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field of marketing.
3) To be able to develop new strategic approaches for the solution of complex and unpredictable problems encountered in applications related to the field of marketing and to produce solutions by taking responsibility.
4) To be able to critically evaluate the knowledge and skills acquired in the field of marketing expertise and to direct their learning.
5) To be able to systematically convey the current developments in the field of marketing and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data.
6) To be able to develop strategy, policy and implementation plans in the field of marketing and to evaluate the results obtained within the framework of quality processes.