| MARKETING (ENGLISH, THESIS) | |||||
| Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| BUS5197 | New Product Development | Spring | 3 | 0 | 3 | 8 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | |
| Recommended Optional Program Components: | None |
| Course Objectives: | Expose the students to the opportunities and challenges involved in new product development process. Building up conceptual and analytical skills to understand the design and marketing processes related to new product development. |
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The students who have succeeded in this course; 1. Understand the nature and scope of new product development decisions. 2. Master appropriate qualitative and quantitative techniques for new product development decisions. 3. Have the ability of evaluating the proposed new product strategy in terms of their ethical frames and behavioral feasibility. |
| This course covers innovation, understanding the customer, building the business case, executing the plan, theories and concept of new product development |
| Week | Subject | Related Preparation |
| 1) | The new product process | |
| 2) | Opportunity, identification and selection: strategic planning for New products | |
| 3) | Finding and solving customers’ problems | |
| 4) | An overview of the design process | |
| 5) | Strategic product positioning and customer preferences | |
| 6) | Benefit segmentation and product positioning | |
| 7) | Midterm Exam | |
| 8) | Product design and design trade-off decisions | |
| 9) | Customer oriented design | |
| 10) | Product testing | |
| 11) | Strategic launch planning & implementation | |
| 12) | Launch management | |
| 13) | Review of the courses | |
| 14) | Overview |
| Course Notes / Textbooks: | “New Product Management” by Merle Crawford and Anthony Di Benedetto (10th Edition, December 2010), McGraw-Hill/Irwin “Design And Marketing Of New Products” by Glen Urban and John Hauser (2nd Edition), Prentice-Hall |
| References: | “New Product Management” by Merle Crawford and Anthony Di Benedetto (10th Edition, December 2010), McGraw-Hill/Irwin “Design And Marketing Of New Products” by Glen Urban and John Hauser (2nd Edition), Prentice-Hall |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Project | 1 | % 20 |
| Midterms | 1 | % 30 |
| Final | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Application | 14 | 96 |
| Study Hours Out of Class | 13 | 54 |
| Midterms | 1 | 6 |
| Final | 1 | 2 |
| Total Workload | 200 | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Being able to develop and deepen their knowledge in the same or a different field at the level of expertise, based on undergraduate level qualifications. | |
| 2) | To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field of marketing. | |
| 3) | To be able to develop new strategic approaches for the solution of complex and unpredictable problems encountered in applications related to the field of marketing and to produce solutions by taking responsibility. | |
| 4) | To be able to critically evaluate the knowledge and skills acquired in the field of marketing expertise and to direct their learning. | |
| 5) | To be able to systematically convey the current developments in the field of marketing and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data. | |
| 6) | To be able to develop strategy, policy and implementation plans in the field of marketing and to evaluate the results obtained within the framework of quality processes. |