ADVERTISING AND BRAND COMMUNICATIONS MANAGEMENT (TURKISH, THESIS)
Master	TR-NQF-HE: Level 7	QF-EHEA: Second Cycle	EQF-LLL: Level 7

Course & Program Outcomes Matrix

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

No Effect	ED (Lowest)	D (Low)	O (Average)	Y (High)	EY (Highest)

No Effect	Lowest	Low	Average	High	Highest

Program Outcomes

Total

Courses

ISL5301 Research Methods and Ethics

nan

ISL5301 Research Methods and Ethics

PIH5117 Mass Communication Theories and Persuasion Psychology

nan

PIH5117 Mass Communication Theories and Persuasion Psychology

REK5214 Strategıc Advertising and Brand Management

nan

REK5214 Strategıc Advertising and Brand Management

REK5887 Seminar

nan

REK5887 Seminar

REK5888-1 Thesis

nan

REK5888-1 Thesis

REK5888-2 Thesis

nan

REK5888-2 Thesis

ISL5292 Integrated Marketing Communication	0	nan
ISL5292 Integrated Marketing Communication
ISL5292 Integrated Marketing Communication
PAZ5904 Current Issues in Marketing	0	nan
PAZ5904 Current Issues in Marketing
PAZ5904 Current Issues in Marketing
PIH5007 Effective Storytelling in Institutions	0	nan
PIH5007 Effective Storytelling in Institutions
PIH5007 Effective Storytelling in Institutions
PIH5009 Social Campaigns	0	nan
PIH5009 Social Campaigns
PIH5009 Social Campaigns
PIH5010 Persuasion and Communication Psychology	0	nan
PIH5010 Persuasion and Communication Psychology
PIH5010 Persuasion and Communication Psychology
PIH5103 Cases in Public Relations	0	nan
PIH5103 Cases in Public Relations
PIH5103 Cases in Public Relations
PIH5113 Crisis Communication	0	nan
PIH5113 Crisis Communication
PIH5113 Crisis Communication
PIH5201 Consumer Behavior and Marketing Strategies	0	nan
PIH5201 Consumer Behavior and Marketing Strategies
PIH5201 Consumer Behavior and Marketing Strategies
REK5207 Fundamental Principles of Marketing	0	nan
REK5207 Fundamental Principles of Marketing
REK5207 Fundamental Principles of Marketing
REK5216 Digital Communication	0	nan
REK5216 Digital Communication
REK5216 Digital Communication
REK5301 Creativity in Marketing Communication	0	nan
REK5301 Creativity in Marketing Communication
REK5301 Creativity in Marketing Communication
REK5303 Brand Researches	0	nan
REK5303 Brand Researches
REK5303 Brand Researches
PIH5014 Strategic Management of Public Relations	0	nan
PIH5014 Strategic Management of Public Relations
PIH5014 Strategic Management of Public Relations
PIH5015 Communication Theories	0	nan
PIH5015 Communication Theories
PIH5015 Communication Theories
PIH5008 Public Relations and Reputation Management	0	nan
PIH5008 Public Relations and Reputation Management
PIH5008 Public Relations and Reputation Management
PIH5006 Brand Management and Communication	0	nan
PIH5006 Brand Management and Communication
PIH5006 Brand Management and Communication