BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| ADVERTISING AND BRAND COMMUNICATIONS MANAGEMENT (TURKISH, THESIS) | |||||
| Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| REK5888-2 | Thesis | Spring | 0 | 0 | 0 | 30 |
Basic information
| Language of instruction: | Turkish |
| Type of course: | Must Course |
| Course Level: | |
| Prerequisites: |
REK5888-1 - Tez |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. ALİ ATIF BİR |
| Course Lecturer(s): |
Prof. Dr. YEŞİM ULUSU |
| Recommended Optional Program Components: | None |
| Course Objectives: | The students are expected to produce a unique indepenent research. The course aims to enable students to improve themselves by using their theoretical knowledge, and to conribute to scientific area. |
Learning Outcomes
|
The students who have succeeded in this course; 1. will be able to interpret and criticize scientific contents 2. will be able to change and improvement in the scientific area 3. will be able to develop a new scientific method 4. will be able to implement a known method to a new area |
Course Content
| Research proposal must be presented before the research is started. Research proposal clarifies the research aim, research methodology and time planning of research. Students prepare their reports. Report is helpful to understand and supervise the topic, and to contribute to it. Research report presents what researcher does and why he/she does them. Research proposal and reports are presented to dissertation supervision committee. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | Research proposal and research | |
| 2) | Scanning current data | |
| 3) | Collecting current data | |
| 4) | Research outline | |
| 5) | Writing the thesis | |
| 6) | Layout of thesis | |
| 7) | Research Ethic | |
| 9) | Sections of thesis | |
| 10) | Supervisor Meeting | |
| 11) | Supervisor Meeting | |
| 12) | Supervisor Meeting | |
| 13) | Completing the thesis | |
| 14) | Supervisor meeting |
Sources
| Course Notes / Textbooks: | Kaynaklar öğrencinin araştırmasına göre farklılık göstermektedir. Sources depend on topic of researcher. |
| References: | Konu ile ilgili makaleler Articles regarding topic of researcher. |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 0 |
| Presentation | 1 | % 50 |
| Final | 1 | % 50 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 180 |
| Study Hours Out of Class | 14 | 240 |
| Final | 14 | 195 |
| Total Workload | 615 | |
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |