PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
POV4115	Contemporary Video Practices	Spring Fall	2	2	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi TOLGA HEPDİNÇLER
Course Lecturer(s):	Dr. Öğr. Üyesi TOLGA HEPDİNÇLER
Recommended Optional Program Components:	None
Course Objectives:	This course aims at providing the students with an in depth review, study and practice in Video-Art production. Students will receive information about the historical evolution and contemporary practices of Video-Art movement.

Learning Outcomes

The students who have succeeded in this course;
1. Analyze Video Art practices, artists and methodologies.
2. Develop and expand an individualized approach to art making,
3. Show dexterity on technical issues of video making.
4. Categorize and compare the current topics on Video Art production
5. Distinguish narrative possiblities of Video-Art fron the other forms of visual narratives.
6. Produce Video-Art works within the concepts and contexts in former and current issues of the form.

Course Content

Early and new methods of video-production will be exemplified and discussed. Effect of digital media on Video-Art forms will be identified. Students will be expected create works on given topics and contexts.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Mainstream Issues in Video Production
2)	Effects of Technology and change in video media.	Weekly readings will be assigned.
3)	Issues of Video-Art I: Body (Femininity)	Weekly readings will be assigned.
4)	Issues of Video-Art II: Body (Masculinity, Homosexuality)	Weekly readings will be assigned.
5)	Issues of Video-Art III: Identity (Class. Ethnicity. Race)	Assignmet 1
6)	Review for midterm exam	Weekly readings will be assigned.
7)	Issues of Video Art IV: Self (Amateurism, Video Confession)	Assignmet 2
8)	Video Art on Television	Weekly readings will be assigned.
9)	Video Art on Digital Age and Interactivity	Weekly readings will be assigned.
10)	Issues of Video Art: Reconstruction of the past (Found Footages, Appropriation and their ethical issues)	Assignment 3
11)	Video out of Screen: Video Intallations and Video Sculpture	Weekly readings will be assigned.
12)	Ideas for Final Projects	Weekly readings will be assigned.
13)	Preparation for Final Projects	Working on the final project.
14)	Assessment for final projects	Working on the final project.

Sources

Course Notes / Textbooks:	1. Elwes, C. (2005). Video art a guided tour. London New York London New York: I.B. Tauris In Association with University of the Arts In the United States of America and in Canada distributed by Palgrave Macmillan. 2. Fifer, S. & Hall, D. (1990). Illuminating video : an essential guide to video art. New York, N.Y: Aperture in association with the Bay Area Video Coalition.
References:	1. Rees, A. (1999). A history of experimental film and video : from canonical avant-garde to contemporary British practice. London: BFI Publishing. 2. Renov, M. & Suderburg, E. (1996). Resolutions : contemporary video practices. Minneapolis, Minn: University of Minnesota Press.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	3	% 45
Midterms	1	% 15
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	4	56
Study Hours Out of Class	13	5	65
Presentations / Seminar	1	1	1
Homework Assignments	2	4	8
Midterms	1	1	1
Final	1	1	1
Total Workload			132

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.