PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
POV4114	Photography and Video Seminar	Spring Fall	2	2	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi TOLGA HEPDİNÇLER
Recommended Optional Program Components:	None
Course Objectives:	The aim of this course is to motivate the students to establish a dialogue with the works and the selves of important photographers, and enable them to establish their own language in light of these dialogues.

Learning Outcomes

The students who have succeeded in this course;
1. Become competent on short-term projects.
2. Be able to think analytically on a specific topic.
3. Explore alternative perpectives.
4. Criticize and defend art works.
5. Develop skills in self-expression.

Course Content

In this course, students will be studying works of notable photographers and expected to work on projects within the concept of the artists who will be visiting the class.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction and explanation of course requirements. Review of current portfolios.
2)	Research on artists' web pages and books, as well as on portfolio techniques.	Working on the assignments.
3)	Discussion on the best portfolios analysing their strengths. Planning requirements: materials, budget and expenses.	Working on the assignments.
4)	Start organizing a portfolio. Writing a CV for an artist. Selecting pieces.	Working on the assignments.
5)	Working on a portfolio. Working on existing elements. Creating new elements.	Working on the assignments.
6)	Working on a portfolio. Writing a statement and editing elements.	Working on the assignments.
7)	Presentation (I)	Preparation for presentation
8)	Working on portfolio. Design a website. Design a personal business card.	Working on the assignments.
9)	Finalize the design of the personal website. Design a web blog.	Working on the assignments.
10)	Finalize e-portfolio. 5 minutes presentation (II)	Preparation for presentation
11)	Writing a cover letter. Research options for a printed portfolio.	Working on the assignments.
12)	Design a printed portfolio. Field search on printing options and expenses.	Working on the assignments.
13)	Design a printed portfolio-II	Working on the assignments.
14)	Finalize portfolio. Presentation (III) with output simulation.	Preparation for Final Presentation

Sources

Course Notes / Textbooks:	Websites, books and lecture notes of visiting artists will be provided according to the list of participants and academic calendar.
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Presentation	2	% 50
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	4	56
Study Hours Out of Class	13	4	52
Presentations / Seminar	2	9	18
Final	1	1	1
Total Workload			127

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.