POV3344 Fashion PhotographyBahçeşehir UniversityDegree Programs BUSINESS ADMINISTRATIONGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
BUSINESS ADMINISTRATION
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
POV3344 Fashion Photography Spring
Fall
2 2 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Instructor DELIZIA FLACCAVENTO
Recommended Optional Program Components: None
Course Objectives: This course aims at introducing the basic concepts of fashion photography.

Learning Outcomes

The students who have succeeded in this course;
1. Understand fashion photography genre within its historical context.
2. Identify different styles and types in fashion photography.
3. Analyze the agents of fashion industry that are related to photographic practices.
4. Develop techniques for working collaboratively with the agents of this specific industry.
5. Gain ability to practice fashion photography in studio and on location.
6. Show dexterity in the use of formal issues of fashion photography.
7. Analyze local needs of the local fashion market.

Course Content

It offers practices that combine fashion and photography in outdoor and studio shootings. And it provides basic information on the functioning of the fashion industry and major brands. All these topics will be studied with examples from all over the world. Digital workflow, lighting, styling, make-up and use of accessories will be introduced and exemplified by the works of notable fashion photographers.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Recent history of fashion photography. The relationship between advertising and fashion photography. Comparing the situation in Turkey and in the world. Documentary film screening: Richard Avedon.
2) Fashion photographers and brands in Turkey. Digital and printed examples. Working on the assignments.
3) The difference between the product and its image in fashion photography. Documentary film screening: Helmut Newton. Working on the assignments.
4) Assignment evaluation. Basic technical information. Using camera and equipment, lighting methods. Working on the assignments.
5) Assignment evaluation. The crew and the model in fashion photography. Styling, hair, make-up and composition. Working on the assignments.
6) Practice session in the studio. Working on the assignments.
7) System, history and technique in fashion. Digital retouch in Photoshop. Working on the assignments.
8) Assignment evaluation. Portrait in fashion photography. Documentary film screening: Annie Leibowitz. Working on the assignments.
9) Guest photographer. Working on the assignments.
10) Backstage and outdoor choices. Challenges, production and preparation. Working on the assignments.
11) Practice session in the outdoors. Working on the assignments.
12) Assignment evaluation. Documentary film screening: Masters of Photography. Working on the assignments.
13) Guest photographer and styler. Working on the assignments.
14) Discussion about final projects. Working on the final project.

Sources

Course Notes / Textbooks: Will be given weekly. And a reading list will be announced according to the student profile.
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 10
Homework Assignments 4 % 30
Midterms 1 % 20
Final 1 % 40
Total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 4 56
Study Hours Out of Class 13 3 39
Homework Assignments 4 8 32
Midterms 1 1 1
Final 1 1 1
Total Workload 129

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Being able to identify problems and ask right questions
2) Having problem solving skills and developing necessary analytical attitude
3) Comprehending theoretical arguments along with counter arguments in detail
4) Gaining awareness of lifelong learning and being qualified for pursuing graduate education
5) Applying theoretical concepts in project planning
6) Communicating efficiently by accepting differences and carrying out compatible teamwork
7) Increasing efficiency rate in business environment
8) Developing innovative and creative solutions in face of uncertainty
9) Researching to gather information for understanding current threats and opportunities in business
10) Being aware of the effects of globalization on society and business while deciding
11) Possessing digital competence and utilizing necessary technology
12) Communicating in at least one foreign language in academic and daily life
13) Possessing managing skills and competence
14) Deciding with the awareness of the legal and ethical consequences of business operations
15) Expressing opinions that are built through critical thinking process in business and academic environment