PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
POV3337	Fine Art Photography	Spring Fall	2	2	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. NAZLI EDA NOYAN CELAYİR
Recommended Optional Program Components:	None
Course Objectives:	This course aims to introduce the concept of fine art photography and related printing techniques. Students are expected to familiarize with different exhibition methods and put this knowledge into practice.

Learning Outcomes

The students who have succeeded in this course;
1. Recognize different printing methods.
2. Analyze the effects on presentation and exhibition techniques.
3. Identify fine art printing processes from 20th Century and before.
4. Analyze different practices in photographic history.
5. Practice fine art printing by using different printing methods.

Course Content

This course offers knowledge and practice of post-photographic processes like archival prints, alternative processes, different chemical and digital printing within the context of historical and contemporary practices. The effects of these processes on narration and production will also be explained and some of these processes will be put in practice by the students when applicable.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Notion of fine art photography and its historical evolution – 19th century practices.
2)	Notion of fine art photography and its historical evolution - 20th century and contemporary practices.	Weekly readings will be assigned.
3)	Early theories about fine art and their reviews, examples from notable practitioners. Assignment I	Working on the assignments.
4)	Fine Art printing techniques and corresponding examples.	Working on the assignments.
5)	Analyzing Alfred Stieglitz’s works within the context of platinum and palladium print of pictorialism. Assignment II.	Working on the assignments.
6)	Fine art printing and presentation techniques.	Working on the assignments.
7)	Exhibiting methods and materials of exhibition. Assignment III.	Working on the assignments.
8)	Stilistic interpretations of famous photographers within the techical context of photography.	Working on the assignments.
9)	Analyzing Edward Steichen’s Works from pictorialism to direct photography. Assignment IV	Working on the assignments.
10)	Printing in the context of galleries and art market	Working on the assignments.
11)	Archival processes of fine art prints.	Working on the assignments.
12)	Analyzing Ralph Gibson’s Works and the effects of material choice on representations	Working on the assignments.
13)	Analyzing Jeff Wall’s Works. Contemporary Examples of Fine Art Printing	Working on the assignments.
14)	Evaluation Final Assignment; Oral Presentation of the works	Working on the assignments and presentations.

Sources

Course Notes / Textbooks:

1. Hirsch, R. (2009). Photographic possibilities the expressive use of equipment, ideas, materials, and processes. Amsterdam Boston: Focal Press/Elsevier.
2. Steinmueller, U. & Gulbins, J. (2008). Fine art printing for photographers : exhibition quality prints with inkjet printers. Santa Barbara, CA: Rocky Nook.

References:

1. Adams, A. & Baker, R. (1995). The negative. Boston: Little Brown.
2. Adams, A. & Baker, R. (1983). The print. Boston: Little, Brown.
3. Gibson, R. (2001). Ex libris : photographs and constructs. New York, NY: PowerHouse Books.
4. Greenough, S. & Stieglitz, A. (2002). Alfred Stieglitz : the key set : the Alfred Stieglitz collection of photographs. Washington, D.C. New York: National Gallery of Art Harry N. Abrams.
5. Wall, J. & Duve. (2009). Jeff Wall : the complete edition. London: Phaidon.
6. Smith, J. & Steichen, E. (1999). Edward Steichen : the early years. Princeton, N.J: Princeton University Press in association with the Metropolitan Museum of Art.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 10
Homework Assignments	4	% 40
Presentation	1	% 10
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	4	56
Study Hours Out of Class	13	3	39
Presentations / Seminar	1	1	1
Homework Assignments	4	7	28
Final	1	2	2
Total Workload			126

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.