ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
POV3213 | History of Camera Images I | Spring |
3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi PRÖHL JOCHEN JAKOB |
Course Lecturer(s): |
Prof. Dr. NAZLI EDA NOYAN CELAYİR Assoc. Prof. LEWIS KEIR JOHNSON Prof. Dr. HASAN KEMAL SUHER |
Recommended Optional Program Components: | None |
Course Objectives: | This course aims to provide histories of camera-images that can inform and enable your development as critical practitioners. The course will review key events in the history of photography and film as picture-making activities, from early attempts to fix images of light to the end of the First World War. |
The students who have succeeded in this course; 1. Discriminate between different accounts of the invention of photogaphic images. 2. Relate the emergence of photographic images to prior histories of images and visual culture. 3. Assess the relationship between photographic images and truth-claims made for them. 4. Understand variety of early photographic techniques. 5. Understand variety of genres of uses of early photography. 6. Appreciate reasons for shifts in truth claims for photographic images. 7. Understand variety of purposes for the emergence of filmic images and relations with science and with traditions of public entertainment. 8. Develop understanding of shifts in relations between camera-images and the status and identity of objects as art. 9. Develop understanding of shifts in status of camera-images as documents, documentary and reportage. 10. Explore traditions of camera-images inventively. |
The course will consider ways in which the technical powers of photography have been used by innovative practitioners. It explores the ways in which different photographic and film practices have been involved in different claims to truth and knowledge. It reviews the emergence of different film practices. It explores the differences between genres, assessing the relation between formal innovation in film practice and socio-political, including institutional, changes. |
Week | Subject | Related Preparation |
1) | Introduction: Camera-images, history, time, narrative and memory | |
2) | Assignment I | Working on the assignments. |
3) | Photography: inventions and directions | Weekly readings will be assigned. |
4) | Early photographic portraiture | Weekly readings will be assigned. |
5) | Early photographic landscape | Working on the assignments. |
6) | Assignment II | Working on the assignments. |
7) | Midterm; screening of early film | Weekly readings will be assigned. |
8) | Early film and early cinema I: science and the rationalisms of movement | Weekly readings will be assigned. |
9) | Early film and early cinema II: varieties of the staging of film | Weekly readings will be assigned. |
10) | Photography and film alter art: responses to camera images in modern art | Weekly readings will be assigned. |
11) | Art alters photography and film: modernism and avant-garde photographic and filmic practices | Weekly readings will be assigned. |
12) | Assignment III | Working on the assignments. |
13) | Genres of reportage, documentary, fiction, fantasy and fashion | Weekly readings will be assigned. |
14) | Presentations for and discussion of visual essay assignments; revision | Working on the presentations. |
Course Notes / Textbooks: | Mary Warner Marien, Photography: A Cultural History, 2nd edition, Laurence King, London, 2006; Ian Jeffrey, Revisions: An Alternative History of Photography, National Museum of Photography, Film and Television, Bradford, England, 1999; Geoffrey Batchen, Burning with Desire: The Conception of Photography, The MIT Press, 1999. |
References: | Heilbrunn Timeline of Art History (Metropolitan Museum, NY): http://www.metmuseum.org/toah/hi/te_index.asp?s=all&t=all&d=photographs&x=21&y=15 Victoria and Albert Museum, Photography: http://www.vam.ac.uk/page/p/photography/ |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 1 | % 15 |
Homework Assignments | 2 | % 20 |
Midterms | 1 | % 25 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 5 | 70 |
Homework Assignments | 2 | 5 | 10 |
Midterms | 1 | 2 | 2 |
Final | 1 | 2 | 2 |
Total Workload | 126 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 2 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 2 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 2 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 3 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 2 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 2 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 2 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 2 |