PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
POV3213	History of Camera Images I	Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi PRÖHL JOCHEN JAKOB
Course Lecturer(s):	Prof. Dr. NAZLI EDA NOYAN CELAYİR Assoc. Prof. LEWIS KEIR JOHNSON Prof. Dr. HASAN KEMAL SUHER
Recommended Optional Program Components:	None
Course Objectives:	This course aims to provide histories of camera-images that can inform and enable your development as critical practitioners. The course will review key events in the history of photography and film as picture-making activities, from early attempts to fix images of light to the end of the First World War.

Learning Outcomes

The students who have succeeded in this course;
1. Discriminate between different accounts of the invention of photogaphic images.
2. Relate the emergence of photographic images to prior histories of images and visual culture.
3. Assess the relationship between photographic images and truth-claims made for them.
4. Understand variety of early photographic techniques.
5. Understand variety of genres of uses of early photography.
6. Appreciate reasons for shifts in truth claims for photographic images.
7. Understand variety of purposes for the emergence of filmic images and relations with science and with traditions of public entertainment.
8. Develop understanding of shifts in relations between camera-images and the status and identity of objects as art.
9. Develop understanding of shifts in status of camera-images as documents, documentary and reportage.
10. Explore traditions of camera-images inventively.

Course Content

The course will consider ways in which the technical powers of photography have been used by innovative practitioners. It explores the ways in which different photographic and film practices have been involved in different claims to truth and knowledge. It reviews the emergence of different film practices. It explores the differences between genres, assessing the relation between formal innovation in film practice and socio-political, including institutional, changes.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction: Camera-images, history, time, narrative and memory
2)	Assignment I	Working on the assignments.
3)	Photography: inventions and directions	Weekly readings will be assigned.
4)	Early photographic portraiture	Weekly readings will be assigned.
5)	Early photographic landscape	Working on the assignments.
6)	Assignment II	Working on the assignments.
7)	Midterm; screening of early film	Weekly readings will be assigned.
8)	Early film and early cinema I: science and the rationalisms of movement	Weekly readings will be assigned.
9)	Early film and early cinema II: varieties of the staging of film	Weekly readings will be assigned.
10)	Photography and film alter art: responses to camera images in modern art	Weekly readings will be assigned.
11)	Art alters photography and film: modernism and avant-garde photographic and filmic practices	Weekly readings will be assigned.
12)	Assignment III	Working on the assignments.
13)	Genres of reportage, documentary, fiction, fantasy and fashion	Weekly readings will be assigned.
14)	Presentations for and discussion of visual essay assignments; revision	Working on the presentations.

Sources

Course Notes / Textbooks:	Mary Warner Marien, Photography: A Cultural History, 2nd edition, Laurence King, London, 2006; Ian Jeffrey, Revisions: An Alternative History of Photography, National Museum of Photography, Film and Television, Bradford, England, 1999; Geoffrey Batchen, Burning with Desire: The Conception of Photography, The MIT Press, 1999.
References:	Heilbrunn Timeline of Art History (Metropolitan Museum, NY): http://www.metmuseum.org/toah/hi/te_index.asp?s=all&t=all&d=photographs&x=21&y=15 Victoria and Albert Museum, Photography: http://www.vam.ac.uk/page/p/photography/

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 15
Homework Assignments	2	% 20
Midterms	1	% 25
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	5	70
Homework Assignments	2	5	10
Midterms	1	2	2
Final	1	2	2
Total Workload			126

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.