POV3122 Basic Visual DesignBahçeşehir UniversityDegree Programs PSYCHOLOGYGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
PSYCHOLOGY
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
POV3122 Basic Visual Design Fall 2 2 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi TOLGA HEPDİNÇLER
Course Lecturer(s): Dr. Öğr. Üyesi TOLGA HEPDİNÇLER
Recommended Optional Program Components: None
Course Objectives: First part of the course aims to introduce basic principles of visual design in visual arts. Second part offers a practical work within the context of visual design and its elements.

Learning Outcomes

The students who have succeeded in this course;
1. Recognize basic usage of visual design elements.
2. Define the usage of visual design elements according to the principles of art.
3. Identify various practices of visual design elements in different photographic genres.
4. Describe evolution of visual design elements within the historical practices of art.
5. Gain ability to practice various usage of visual design elements in different concepts and contexts.
6. Recognize the role of photographic medium in creating narratives.

Course Content

Elements of visual arts and their usage, like composition, color, light, forms and their relations within principles of art will be discussed and exemplified. Historical evolution of visual elements and principles of art will be explained. Practical study of this course also contains given concepts and contexts for usage of visual design elements.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Elements of visual design in art and photography: origins and evolution of the visual elements in art, effects of photography on visual design in 19th Century, the birth of modern visual design and its effects on the photographic representation in 20th century.
2) Effects of the photographic tool on visual design: effects of camera types and lenses in the photographic image, effects of negative films and digital imaging on the visual design, effects of photographic elements (like usage of aperture, shutter, filters etc.) on creating variable design elements. Working on the assignments.
3) Composition: Basics of composition and its elements in photographic visual design. Definition of unity, balance, coherence, rules of thirds and golden ratio. Assignmet 1
4) Points: Definition of the point in photographic image as the most simple visual element. Differences between dynamic and static points, relations between two or more points (as a metaphor, dynamism etc). Usage of the points in different genres (landscape, portrait, documentary etc.). Assignmet 2
5) Lines: Definition of the lines in photographic Image as the most dynamic visual element. Differences between vertical, horizontal, curved and diagonal lines and their relations with other visual elemets and the whole composition. Historical evolution of the lines in history of visual arts and different genres. Assignmet 3
6) Shapes: Definition of the forms in the photographic image. Relations between shapes and spaces. Effects of forms and shapes in creating a photographic expression. Assignmet 4
7) Textures and Patterns: Definition of the two visual elements with the examples of usage in different photographic genres. Assignmet 5
8) Color: Differences between B/W and color Photography. Usage of the color, contrast, saturation etc. as visual elements. Assignmet 6
9) Light (and Shadow): Effect of light in creating depth, harmony and opposition between objects. Examples of usage of light and shadow as a part of visual design to create visual expression. Assignmet 7
10) Visual design in landscape photography. Working on the assignments.
11) Visual design in documentary photography. Working on the assignments.
12) Visual design in fashion photography. Working on the assignments.
13) Thinking like a photographer: Combining all discussion on the examples of works of contemporary photographers. Preperation for Presentation
14) Combining all II and final reviews: Discussion about the selected final projects. Final Assignment

Sources

Course Notes / Textbooks: Will be given weekly.
References: 1. Davis, H. (2010). Creative composition : digital photography tips & techniques. Indianapolis, IN: Wiley.
2. DuChemin, D. (2009). Within the frame : the journey of photographic vision. Berkeley, Calif: New Riders.
3. Freeman, M. (2007). The photographer's eye : composition and design for better digital photos. Boston: Focal Press.
4. Galer, M. (2007). Photography : foundations for art & design : a guide to creative photography. Oxford: Focal.
5. Krages, B. (2005). Photography the art of composition. New York: Allworth Press.
6. Prakel, D. (2006). Composition. Lausanne London: AVA Academia Thames & Hudson, distributor.
7. Prakel, D. (2007). Lighting. Lausanne New York, N.Y: AVA Academia Distributed in the USA and Canada by Watson-Guptill Publications.

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Homework Assignments 7 % 50
Presentation 1 % 10
Final 1 % 40
Total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 4 56
Study Hours Out of Class 13 3 39
Presentations / Seminar 1 1 1
Homework Assignments 7 5 35
Final 1 1 1
Total Workload 132

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To develop an interest in the human mind and behavior, to be able to evaluate theories using empirical findings, to understand that psychology is an evidence-based science by acquiring critical thinking skills.
2) To gain a biopsychosocial perspective on human behavior. To understand the biological, psychological, and social variables of behavior.
3) To learn the basic concepts in psychology and the theoretical and practical approaches used to study them (e.g. basic observation and interview techniques).
4) To acquire the methods and skills to access and write information using English as the dominant language in the psychological literature, to recognize and apply scientific research and data evaluation techniques (e.g. correlational, experimental, cross-sectional and longitudinal studies, case studies).
5) To be against discrimination and prejudice; to have ethical concerns while working in research and practice areas.
6) To recognize the main subfields of psychology (experimental, developmental, clinical, cognitive, social and industrial/organizational psychology) and their related fields of study and specialization.
7) To acquire the skills necessary for analyzing, interpreting and presenting the findings as well as problem posing, hypothesizing and data collection, which are the basic elements of scientific studies.
8) To gain the basic knowledge and skills necessary for psychological assessment and evaluation.
9) To acquire basic knowledge of other disciplines (medicine, genetics, biology, economics, sociology, political science, communication, philosophy, anthropology, literature, law, art, etc.) that will contribute to psychology and to use this knowledge in the understanding and interpretation of psychological processes.
10) To develop sensitivity towards social problems; to take responsibility in activities that benefit the field of psychology and society.
11) To have problem solving skills and to be able to develop the necessary analytical approaches for this.
12) To be able to criticize any subject in business and academic life and to be able to express their thoughts.