PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
NMD2010	Creative Writing for Digital Platforms	Spring Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi SİNAN AŞÇI
Course Lecturer(s):	Dr. Öğr. Üyesi TİRŞE ERBAYSAL FİLİBELİ
Recommended Optional Program Components:	None
Course Objectives:	This course aims to provide students with opportunities to work intensively on their writing in a number o forms and genres. Also, its aim is to get the students writing, keep them writing, and enable them to enjoy their work to the full.

Learning Outcomes

The students who have succeeded in this course;
The students who succeeded in this course,
- will build specialist writing skills for profession applications such as corporate writing, persuasive writing, journalistic writing, editing.
- will learn tostimulate and sustain creative flow of writing
- will attain both practical and theoretical understanding of writing practice.
-will learn physical and psychological conditions of writing and the effective writing.

Course Content

This course is designed to stimulate and sustain creative flow of writing. It aims to follow the idea which says “writing is a way of life”. Thus, the students will be introduced the main subjects about writings such as starting writing process, both physical and psychological conditions of writing and the effective writing.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction	None
2)	What is creative writing? What is creative non-fiction writing?
3)	Starting the writing process
4)	Focus on the words and sounds
5)	Surprise yourself: Work in depth, play with words and images.
6)	Work with your dreams: Using dream experiences
7)	Introductions, body paragraphs, and conclusions: Work with Beginnings and Endings
8)	Prewriting(Invention), prewriting strategies
9)	How to write an effective essay
10)	Journalism and journalistic writing
11)	Invent yourself as a writer: Writer’s block/ Writer’s anxiety.
12)	Craft your work: Invent a purpose, focus on style and clarity
13)	Proofreading your writing
14)	Edit your work. Evaluation of the semester

Sources

Course Notes / Textbooks:
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	10	% 10
Project	1	% 35
Midterms	1	% 25
Final	1	% 30
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 35
PERCENTAGE OF FINAL WORK		% 65
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	2	28
Application	14	1	14
Study Hours Out of Class	14	3	42
Project	1	20	20
Midterms	1	5	5
Final	1	5	5
Total Workload			114

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.