PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
VCD4133	Information Technology Design	Spring Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:
Course Coordinator :	Dr. Öğr. Üyesi İLKER BERKMAN
Recommended Optional Program Components:	None
Course Objectives:	Course aims to establish a perspective on the life cycle of interactive computer-based systems for designers who are going to participate in ICT development projects. User centered design (UCD) methods for achieving quality in use of IT products is inspected for different steps of the development of a computer based interactive system. Students acqiure knowledge on well known methods used for UCD and apply some of the methods on pilot projects to acquire a better understanding of the methodologies and their purpose.

Learning Outcomes

The students who have succeeded in this course;
I. Identify the designers’s role within life cycle of ICT projects
II. Identify the concepts of quality in use, user experience, usability and user centered design.
III. Acquire the methods for active involvement of the users in requirement analysis of IT projects.
IV. Acquire the methods for active involvement of the users in design process of IT projects.
V. Acquire the methods for active involvement of the users in evaluation process of IT projects.
VI. Learn to plan an ICT project through UCD processes

Course Content

Course content is developed to understand user centered design as a process and learn different methods applied in different steps of UCD process. Some of the methods will be investigated by application in small-scale projects.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Software Project Lifecycle Software Engineering Methods User centered design in project lifecycle
2)	Performance Testing Effectiveness Assignment(VI): Conduct performance tests and prepare data for evaluation
2)	Functionality vs. Usability What is beyond usability
3)	Review of UCD methods for planning ICT projects Case study for Persona Method Case study for Analyzing Context Assignment(I) for Competitor Analysis
4)	Presentation of Competitor Analysis Assignments
5)	Review of UCD methods for Requirement Analysis in ICT projects Assignment(II) for Contextual Inquiry
6)	Case study for analyzing contextual inquiry Affinity diagramming Task analysis
7)	Exploring design guidelines Assignment(III) for Paper prototyping
8)	Evaluation of paper prototypes Wizard of Oz
9)	Design patterns Review of UCD methods for implemantation in ICT projects
10)	Review of UCD methods Test & Measure methods for user Assignment(IV): Usability questionnaires
11)	Performance Testing Efficiency Assignment(V): Preparing a scenario for performance testing
13)	Presentation of performance tests Diagnostic evaluation
14)	Usabilty vs. User Expeirence How to promote usability in an organisation?

Sources

Course Notes / Textbooks:
References:	Rogers, Y., Sharp, H., & Preece, J. (2011). Interaction design: beyond human-computer interaction. Wiley.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 20
Homework Assignments	5	% 50
Project	1	% 30
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 70
PERCENTAGE OF FINAL WORK		% 30
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Homework Assignments	14	71
Total Workload		113

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.